Tag Archives: promotion

Coles says these toys promote healthy eating. I say that’s rubbish

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Carla Liuzzo, Queensland University of Technology

As a parent, I find it so frustrating to take my children shopping, reusable bags in hand, only to be offered plastic toys at the checkout. It’s an incredibly confusing message to be sending kids. And it seems Coles is confused too.

Last year the company stated it wants to be “Australia’s most sustainable supermarket”. But with last week’s relaunch of “Stikeez” – yet another plastic collectables range off the back of their Little Shop promotion – Coles is showing dogged commitment to unsustainable marketing.

Stikeez are 24 plastic characters (plus four rare ones) in the shape of fruit and vegetables, aimed at encouraging kids to eat healthy food.



Read more:
Why and how retailers turn everyday items into ‘must-have’ collectables

After petitions against previous plastic “mini” campaigns by Coles and Woolworths, Coles will make the Stikeez characters returnable in store for recycling.

But this misses the point. Coles is generating waste needlessly in the first place. Surely it’s time to move beyond plastic freebies as a way of boosting sales?

Coles sent almost 100,000 tonnes of waste to landfill in 2019.
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Irresponsible marketing

We have a waste problem in this country. Australians are the third highest producers of waste per person, after the US and Canada. Some councils are having to stockpile plastic, there’s a federal plan to phase out exporting waste overseas and we have high rates of contamination of recyclables.

And Coles, one of Australia’s supermarket giants, sent almost 100,000 tonnes of waste to landfill in 2019. That’s 274 tonnes per day.



Read more:
Stop shaming and start empowering: advertisers must rethink their plastic waste message

But after their Little Shop collection provoked a consumer backlash, Coles took steps to reduce waste generated from their latest campaign. Stikeez wrapping contains partially recycled content, and Coles is providing in-store collection points where Stikeez can be returned and repurposed into shoe soles, in partnership with Save Our Soles.

Certainly this is preferable to throwing the items into the rubbish, but repurposing the plastic is not without environmental cost. Fuel is required to transport the waste and the process of repurposing plastic uses energy.

What’s more, asking shoppers to bring back their Stikeez puts the onus on consumers, rather than the company, to dispose of the items responsibly. And as we’ve seen by the low rates of recycling of soft plastics on a national level – recycling soft plastics is also offered in store – it’s far more convenient to throw items in the bin.

Coles haven’t publicised data about how many collectables they will produce.
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Coles is also missing the point of the consumer backlash. When a company already generates huge quantities of waste in its core business and says it wants to be Australia’s most sustainable supermarket, it cannot generate additional waste on plastic marketing.

Boosting the bottom line

Last year Coles’ Little Shop put many parents offside. But Coles earned around A$200 million in extra revenue as a result of the original promotion.

Coles reported an increase in the first quarter of 2019 in sales of 5% and gained a competitive advantage over rival Woolworths, which managed only 1.5% in the same period. Obviously the bump in sales was too hard for Coles to resist.

It’s difficult to get an accurate figure on what waste this latest Stikeez campaign will generate. Coles haven’t publicised data about how many collectables they will produce. And waste contractors to Coles haven’t revealed how many collectables ended up in landfill last year, though there have been reports of Little Shop items ending up on beaches in Bali.

Last year, Coles said 94% of Little Shop collectables were either kept or given to family or friends. But University of Tasmania marketing expert Louise Grimmer discredited this data, saying it was not based on any meaningful longitudinal research that would allow such claims.

Stikeez undermines Coles’ sustainability efforts

If organisations produce plastic for marketing purposes, it’s difficult to see how we can achieve plastic recycling rates of 70% by 2025. This target – set by federal and state governments and which Coles has signed on to meet – also stipulates the removal of “problematic and unnecessary” single use plastic packaging.

Coles’ Little Shop promotion faced petitions from people concerned about the plastic waste it generated.
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Federal Assistant Minister for Waste, Trevor Evans, said finding a sustainable way to manage plastics was a major challenge and requires a coordinated effort. As a powerful household brand, Coles must unequivocally be part of this effort.



Read more:
How recycling is actually sorted, and why Australia is quite bad at it

Coles’ environmental policy says it’s “committed to doing business in an environmentally responsible manner”. But plastic freebies fly in the face of this policy.

Better waste regulation

Voluntary initiatives for companies to reduce packaging and plastic waste, which Coles have signed on to, have not produced meaningful results.

Currently only one-third of all plastic packaging in Australia is recycled.

Overseas countries have moved away from voluntary frameworks to more structured and enforceable regulations to reduce plastic production and waste. In fact, Europe voted to ban single use plastics last year.

As long as Australia lags on waste regulation, organisations such as Coles will continue to contravene their own environmental policies.

The Conversation contacted Coles for comment. Its response is as follows:

Customers have told us that they use Stikeez as a fun tool to encourage kids to eat more types of fresh foods. The collectibles form part of the Coles Fresh 5 Challenge which encourages kids to eat all the Five Food Groups daily. We made changes to the Stikeez campaign this year to ensure it’s more environmentally sustainable.

Stikeez collectibles, including those customers have from last year, can now be recycled at all Coles supermarkets. We have partnered with Australian recycling group Save our Soles so that Stikeez can be recycled through the same process that is used to recycle footwear in Australia since 2010 to create useful products like anti-fatigue mats, gym matting, retail flooring and carpet underlay.The Conversation

Carla Liuzzo, Sessional Lecturer, School of Business, Queensland University of Technology

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Spike in Anti-Christian Violence Feared before Burma Elections

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Attacks on Christians seen as politically expedient in majority-Buddhist nation.

CHIANG MAI, Thailand, January 21 (CDN) — As Burma’s military junta gears up for its first parliamentary election in two decades this year, observers fear attacks on the Christian minority could intensify.

Mungpi Suangtak, assistant editor of a New Delhi-based news agency run by exiled Burmese journalists, the Mizzima News, said the Burmese junta has “one of the world’s worst human rights records” and will “definitely” attack religious and ethnic minorities more forcefully in the run-up to the election.

The military regime, officially known as the State Peace and Development Council (SPDC), pledged to hold the election this year, and analysts believe polls will be held after July in the country, also known as Myanmar.

Suangtak told Compass that the Buddhist nationalist junta would target Christians particularly in Karen state, bordering Thailand, and in Chin State, bordering India and Bangladesh.

Many Christians are part of the Karen National Union and the Chin National Front, armed resistance groups that have been demanding freedom or autonomy for their respective states for decades, and therefore the junta sees the Christian minority as a threat, said Suangtak.

There are over 100,000 Christian Chin refugees in India who have fled the junta’s attacks in the past two decades, according to Human Rights Watch.

Christians in Karen state are not safe. A Karen Christian worker living in the Mae La refugee camp on the Thailand-Burma border told Compass that ethnic Christians were facing human rights abuses by the junta “on a daily basis.” Most recently, Burma army soldiers attacked a church, murdered a local farmer and injured others in Nawng Mi village on Dec. 19, 2009, reported Burma Campaign UK.

Parts of Karen state fall under the “Black Zone” – identified by the Burma army as an area under the control of armed resistance groups where its soldiers are free to open fire on anyone on sight – and the junta has been launching indiscriminate attacks to take control of village after village, said the Karen Christian.

“Those who are not able to flee across the border during such attacks are either killed or forcibly relocated in and confined to temporary camps set up by the junta,” the Christian said. “Since the army litters surrounding areas with landmines, many local people die or get injured while trying to run away from or coming to the camps to look for their relatives.”

Over 150,000 refugees from Karen and neighboring Karenni states of Burma are living along the Thai side of the border, according to the United Nations High Commissioner for Refugees. More than half of them are Christian.

A representative of the Free Burma Rangers (FBR), which trains and sends teams of local people to help victims of the junta’s attacks inside Burma, said youths have been forced to become Buddhists in Chin state, where over 80 percent of the people are Christian.

Printing of Bibles is restricted, and churches are destroyed on a regular basis in the state, the source told Compass on condition of anonymity.

Access for foreign visitors to Chin state is, with some exceptions, prohibited, and the state is widely acknowledged to be the poorest part of the country, said Rogers.

“According to one Chin, the reason Chin state is denied resources, and foreigners are denied access, is specifically because the overwhelming majority of Chins are Christian,” stated a 2009 report by London-based advocacy group Christian Solidarity Worldwide (CSW). “The SPDC has, it is believed, taken a deliberate decision to discriminate against Chin Christians.”

The report cited a Chin Christian man who had served in the Burma army who faced discrimination.

“I had a colleague who was a Chin who became a Buddhist and he was promoted,” the Christian says in the report. “I was told to change my religion if I wanted to get promotion. I refused to convert.”

The report also quoted a Chin Christian as saying that students from a Christian youth fellowship at a university in Kalaymyo, in Chin state’s Sagaing Division, collected funds among their own community to construct a small church.

“However, in 2008 and again in 2009, ‘extremist Buddhists’ destroyed the church building, and when the students reported the incident to the local authorities, the youth fellowship leaders were arrested, detained and then released with a warning,” he said.

Religious Pretext

Suangtak said successive governments in Burma have promoted Buddhism since General Ne Win took power in 1962, leaving Christians insecure.

“There is a general feeling in Burma that the state represents Buddhism, and most Christians, particularly from conservative sections, cannot trust the regime,” said Suangtak.

Benedict Rogers of CSW said the junta doesn’t differentiate between individual Christians involved in armed struggle and ordinary Christians who have not taken up arms.

“And when it attacks villages in conflict zones, churches and pastors are often among the first to be attacked,” Rogers said.

A Christian worker from Burma’s Mandalay city, however, told Compass that thus far he has heard no reports of any major anti-Christian incidents there. He said he was hoping the junta would try to woo people with peace rather than violence.

“But nothing can be said about the unpredictable junta,” he said, adding that it was difficult to receive or send information in Burma. “Even in cities, the information infrastructure is limited and expensive, phones are tapped and e-mails are monitored. And the press is owned by the state.”

Rogers, deputy chairman of the human rights commission for the U.K.’s Conservative Party, said the Buddhist nationalist regime “distorts and perverts Buddhism for political purposes and is intolerant of non-Burman and non-Buddhist ethnic and religious minorities, including Christians and Muslims.”

Of the 56 million people in Burma, around 89 percent are Buddhist, with only 4 percent Christian.

Given that the junta merely uses religion for political power, it doesn’t target Christians alone, Suangtak said.

“The junta has no respect for any religion, be it Christians or Buddhists, and anyone who opposes its rule is dealt with harshly.”

Burma was ruled by military regimes from 1962 to 1990; at that point the National League for Democracy party, led by Nobel Laureate Daw Aung San Suu Kyi, won the parliamentary election. But the regime seized power again by imprisoning members of parliament after the election.

Rogers, who has co-authored a soon-to-be-published biography of SPDC chairman Senior General Than Shwe, said that while the armed groups are not perfect, they are essentially fighting to defend their people against a “brutal regime” and are “not in any way terrorists.”

“The armed groups have sometimes launched pre-emptive attacks on the military, but they have never attacked non-military targets and have never engaged in indiscriminate acts of violence,” he said. “Even the pre-emptive acts are conducted for defensive, rather than offensive, purposes.”

Rogers added that resistance groups were fighting to defend their people.

“Individual Christians who have joined the armed ethnic groups do so out of a perfectly biblical concept of just war, the right to defend your people from gross injustice.”

Added an FBR source, “In Burma, no one protects except the pro-democracy resistance groups, and all relief inside the country is only possible because of them.”

International Disrepute

The 2009 annual report of the United States Commission on International Religious Freedom states that Burma’s military junta had “one of the world’s worst human rights records.”

“Burma’s Christian populations face forced promotion of Buddhism and other hardships in ethnic minority areas where low-intensity conflict has been waged for decades,” the report states. “In addition, a new law passed in early 2009 essentially bans independent ‘house church’ religious venues, many of which operate because permission to build church buildings is regularly denied.”

The report also pointed out that in January 2009, authorities in Rangoon ordered at least 100 churches to stop holding services and forced them to sign pledges to that effect. Burma, which the ruling junta describes as “The Golden Land” on its official website, has been designated as a Country of Particular Concern by the U.S. Department of State since 1999.

Even after the 2010 election, little is expected to change.

The FBR source said the election was not likely to be free and fair, pointing out that the new constitution the junta adopted after an apparently rigged referendum in 2008 virtually enshrined military power.

“However, having an election is better than not having one at all,” the source said.

Report from Compass Direct News 

Imprisoned Christian in Somaliland on Hunger Strike

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Convert from Islam jailed for allegedly distributing Christian literature.

NAIROBI, Kenya, October 16 (CDN) — A convert from Islam in Somalia’s self-declared state of Somaliland has staged a hunger strike to protest his transfer to a harsh prison in a remote part of the country.

Osman Nour Hassan was arrested on Aug. 3 for allegedly providing Christian literature in Pepsi village, on the outskirts of the breakaway region’s capital city, Hargeisa. On Sept. 9 authorities transferred him from Hargeisa to Mandere prison, 60 kilometers (37 miles) away – a difficult, week-long trip for visitors that is expensive by Somali standards.

“Hassan is in really terrible shape,” a Christian source told Compass. “He is very discouraged.”

In August the Muslims who accused Hassan met with his family, also Muslim, and agreed that Islamic teachers, or sheikhs, should go to see him in jail to advise him on Islamic doctrine. Two sheikhs met him in the police station cell and implored him to stop spreading Christianity. Hassan refused.

“His family together with the sheikhs requested the prison to make his situation more harsh, as a form of punishment, with the hope that he would recant the Christian faith and return to Islam,” said the source on condition of anonymity. “So far the family has been silent about Hassan’s situation and gives him no support.”

Promotion of any religion other than Islam in Somaliland is prohibited, contrary to international standards for religious freedom such as Article 18 of the U.N. Universal Declaration of Human Rights. Article 5(1-2) of the Somaliland constitution states that Islam is the state religion and prohibits the promotion of any other faith, according to the U.S. Department of State’s 2008 International Religious Freedom Report, and Article 313 outlines penalties for Muslims who change their religion.

Authorities have thwarted efforts to secure an attorney for Hassan by insisting that he cannot appeal his sentence, the source said. No Christian has ever tried to address a religious rights violation through the courts in Somaliland, he said.

“He is in need of a lawyer to help him, which seems not forthcoming,” he said. “But he cannot be allowed the right to a defense anyway. He feels neglected, so he rejected to eat food to protest the mistreatment.”

Local authorities have embarked on a crackdown of underground Christians in the predominantly Muslim area, according to three Somaliland Christians who have fled the country. Several underground Christians have either been killed, arrested or fled their homes as Islamists try to stop the clandestine distribution of Bibles, sources said.

Hassan was accused of providing Christian literature to a village Muslim boy, who later showed it to his family and friends. The boy’s Muslim family reported the incident to the police, sources said, leading to the arrest of the 29-year-old Hassan.

“His stand is that he had only one Christian material in his possession for learning purposes and not for spreading the faith,” the Christian source said. “Hassan needs a lawyer to advocate for his case, because [for someone who was once Muslim] to practice Christianity in Somaliland or another religion apart from Islam is illegal.”

In spite of his discouragement, Hassan recently said he is adhering to Christ.

“I still belong to Jesus,” he said. “I know one day I’m sure I will be released, and my physical health is okay, but psychologically I feel very anxious and stressed. Please continue praying for me.”

Report from Compass Direct News 

EGYPT: CONVERT’S RELIGIOUS RIGHTS CASE THREATENS ISLAMISTS

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Muslims said to fear that freedom to legally change religion would wreak societal havoc.

CAIRO, Egypt, May 12 (Compass Direct News) – In the dilapidated office here of three lawyers representing one of Egypt’s “most wanted” Christian converts, the mood was hopeful in spite of a barrage of death threats against them and their client.

At a court hearing on May 2, a judge agreed to a request by the convert from Islam to join the two cases he has opened to change his ID card to reflect his new faith. The court set June 13 as the date to rule on the case of Maher Ahmad El-Mo’otahssem Bellah El-Gohary’s – who is in hiding from outraged Islamists – and lawyer Nabil Ghobreyal said he was hopeful that progress thus far will lead to a favorable ruling.

At the same time, El-Gohary’s lawyers termed potentially “catastrophic” for Egyptian human rights a report sent to the judge by the State Council, a consultative body of Egypt’s Administrative Court. Expressing outrage at El-Gohary’s “audacity” to request a change in the religious designation on his ID, the report claims the case is a threat to societal order and violates sharia (Islamic law).

“This [report] is bombarding freedom of religion in Egypt,” said lawyer Said Faiz. “They are insisting that the path to Islam is a one-way street. The entire report is based on sharia.”

The report is counterproductive for Egypt’s aspirations for improved human rights, they said. In the eyes of the international community it is self-condemned, the lawyers said, because it is not based on Egypt’s civil law, nor does it uphold the International Convention on Civil and Political Rights that Egypt has signed.

The report stated that those who leave Islam will be subject to death, described El-Gohary as an “apostate” and called all Christians “infidels.”

“During the hearing, they [Islamic lawyers] were saying that Christians are infidels and that Christ was a Muslim, so we said, ‘OK, bring us the papers that show Jesus embraced Islam,’” Faiz said, to a round of laughter from his colleagues.

Ghobreyal, adding that the report says El-Gohary’s case threatens public order, noted wryly, “In Egypt we have freedom of religion, but these freedoms can’t go against Islam.”

The trio of young lawyers working on El-Gohary’s case, who formed an organization called Nuri Shams (Sunlight) to support Christian converts’ rights, said they have received innumerable threats over the phone and on the Internet, and sometimes even from their colleagues.

Churches Challenged

To date no Christian convert in Egypt has obtained a baptismal certificate, which amounts to official proof of conversion.

Churches fear that issuing such certificates would create a severe backlash. As a result, converts cannot apply for a change of religion on their ID, but El-Gohary was able to travel abroad to get a baptismal certificate from a well-established church. In April a Coptic Cairo-based priest recognized this certificate and issued him a letter of acceptance, or “conversion certificate,” welcoming him to the Coptic Orthodox community.

El-Gohary’s baptismal certificate caused a fury among the nation’s Islamic lobby, as it led to the first official church recognition of a convert. A number of fatwas (religious edicts) have since been issued against El-Gohary and Father Matthias Nasr Manqarious, the priest who helped him.

“The converts have no chance to travel, to leave, to get asylum, so we have to help them to get documents for their new religion,” Fr. Manqarious told Compass by telephone. “So I decided to help Maher El-Gohary and others like him. They can’t live as Christians in broad daylight.”

For several months El-Gohary has been in hiding, relying on others to meet his basic needs. When Compass spoke with him by phone earlier this month, he said he lives in fear for his life and worries about his 14-year-old daughter’s safety.

“I’m hiding. Someone brings me my food and water. I haven’t gone out in a week,” said El-Gohary. “Many Muslims and sheikhs … say if anyone sees Maher Gohary, he must kill him. My life is very difficult.”

His original case, filed in August of last year, included an attempt to change the religious affiliation on his teenage daughter’s ID, but he later dropped it after further legal consultation. El-Gohary said that when radical Muslims recognize his daughter on the streets, they warn her that they will kill her father when they find him.

“She’s afraid for me,” he said.

His church acceptance letter has re-kindled discussion of a bill proposed by parliamentary members affiliated with the Muslim Brotherhood, a hard-line Islamist opposition movement, which would make apostasy punishable by death, said El-Gohary’s lawyers. Human rights experts, however, say that such a bill does not stand a chance in the Egyptian Parliament and is primarily a smokescreen to induce fear in Egypt’s Christian converts from Islam.

Some Hope from Baha’is

Sources said the fact that the judge asked for a baptismal certificate and filed the letter of acceptance in the case represents progress in the ongoing struggle of Egyptian converts, who are not recognized in their own country.

Now that El-Gohary’s lawyers have produced the acceptance letter, the judge in the case finds himself in a bind, said Hassan Ismail, general secretary of the Egyptian Union of Human Rights Organizations.

“The judge is in a paradox with the document he asked for,” Ismail said. “It is difficult to accept it, and yet it is difficult having this document among those of the case.”

Ismail, who has worked for years defending the rights of both Baha’is and converts, said it is hard to predict what the judge will decide in June. Even with all the required documents and “proof” of El-Gohary’s conversion, he said, the judge may still deny his right to change religions.

“For us human rights activists, these decisions are political, not legal,” he said. “These sorts of documents put the government into a corner, and we are working hard to get them in order to push the government to make different decisions.”

At the age of 16 all Egyptians are required to obtain an ID that states their religion as Muslim, Christian or Jewish. These cards are necessary for virtually every aspect of life, from banking, to education and medical treatment.

Baha’is, who do not fall under the rubric of any of Islam’s “heavenly religions,” were forced to lie about their religion or not obtain cards until March, when in a historical decision Egypt’s Supreme Administrative Court upheld a lower court’s 2008 ruling that all Egyptians have a right to obtain official documents, such as ID cards and birth certificates, without stating their religion.

The gains of Baha’is have been a gauge of sorts for the Christian convert community, even though in reality they are not granted the freedom to change their stated religion or leave it blank on their cards and the official registry.

“I’m very optimistic about the cases of minorities and converts in Egypt,” said Ismail. “I believe that the case of Baha’is was an indicator for converts … If we were able to push their case, then we can defend the rights of converts.”

The human rights activist said that although discrimination against converts who are seen as apostates from Islam is greater than that against those raised in other religions, ultimately converts will be able to gain legal ground. El-Gohary’s case, he said, will play an important role.

“After years of fighting, the Baha’is have rights,” he said. “I think converts will succeed even if it takes years. Many are expecting to see Maher’s case [succeed], because it’s well documented.”

Attorney Ghobreyal said that El-Gohary’s case is on solid legal footing based on Article 46 of the Egyptian Civil Code, which grants religious freedom to the country’s citizens.

In his mind it is irrational that the government gave rights to the Baha’is, who fall outside of the three heavenly religions, while not granting the same rights to Christian converts. His only explanation is that a governmental green light to people to leave Islam could wreak havoc.

Not only is there fear of the Muslim front reacting violently to such a decision, but “they’re afraid that if they allow it, then all Muslims will become Christians,” said Ghobreyal. “They know there are many converts, and they will all officially become Christians.”

The lawyer said there are rumors circulating that there are a few million converts eagerly awaiting the results of El-Gohary’s case. Egypt’s last census in 2006 did not factor in religion, so figures of the Coptic population are based on estimates. These range from 6 to 15 percent of the country’s 80-million population. It is not possible to estimate the number of converts, most of whom live in secrecy.

“Ten years ago, you never heard about a convert, but now you hear that someone is going to the court to ask to become a Christian,” said Ghobreyal.

Hegazy’s Hope

The first convert to file for a change on his ID card, Mohammed Ahmed Hegazy, said he was pleased with the progress of El-Gohary’s case and hoped that more converts would take the risk of joining their cause.

“I think that every case added to the convert case will be a help,” said Hegazy.

An outspoken critic of the refusal of Egypt’s established churches to openly baptize converts, Hegazy said that in El-Gohary’s case publicity and criticism pushed the church to take a step in the right direction in producing the conversion certificate.

“But this is not a big step, and there are many more that need to be taken and have not been,” he said. “Just to be clear, the [Egyptian] church has not given a baptism certificate, it has given an acceptance letter, and the church has declared they are not going to give a baptism paper … but we can’t deny that the step that the priest took to give the certificate was audacious.”

Hegazy, who lost his case in January 2008 and is waiting for an appeal date, was never able to get a baptism certificate, nor can he travel since he does not have a passport. If he returns to his hometown to apply for one, he risks losing his life.

He said he still hopes any of Egypt’s churches will help him by baptizing him and giving him a certificate in time for his appeal or for a new case he plans to open soon. Hegazy said that although his case is not as public as it used to be, he still faces danger when he leaves his house.

Although he is also in hiding and fears for his life, El-Gohary said he hopes his case opens the way for other converts to experience freedom.

“I hope this for all of those who want to live in the light and the sun; there are many families,” he said of Egypt’s converts. “I want to live in peace as a Christian. I hope my country gives me the freedom to worship my God and gives me my human rights.”

Egypt is a member of the U.N. Human Rights Council, an inter-governmental body made up of 47 states responsible for strengthening the promotion and protection of human rights around the globe. On April 18, 2007, in its written statement applying for a seat to the Human Rights Council, the representative of Egypt to the U.N. stated that if elected it would emphasize promoting cultural and religious tolerance, among other human rights.

Report from Compass Direct News

MUSEUM IN GENEVA ‘REINTRODUCES’ JOHN CALVIN TO A NEW GENERATION

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Geneva’s International Museum of the Reformation this year celebrates the 500th anniversary of John Calvin’s birth with “A Day in the Life of John Calvin” — a temporary exhibition which features contextualized 3-D simulations of the Reformer’s life, reports Michael Ireland, chief correspondent, ASSIST News Service.

The year 2009 marks the 500th anniversary of the birth of John Calvin (1509-2009), one of the founding fathers of the Reformation, and the International Museum of the Reformation (IMR), in Geneva, Switzerland, has announced an exceptional temporary exhibition and series of events in honor of his contributions.

The IMR, which opened in 2005 and was the recipient of the 2007 Council of Europe Museum Prize, will ‘reintroduce’ John Calvin to visitors from around the world with an exhibition entitled: “A Day in the Life of John Calvin,” which will run April 24-Oct. 31, 2009.

 

A unique 3-D exhibition

Visitors to the museum exhibit will have the opportunity to follow a day in the reformer’s life in three dimensions.

This innovative exhibit features virtual representations of Calvin’s Reformation-era world. Three-D simulations of Calvin in his familiar surroundings and activities will help foster a better understanding of his life and actions, in the manner of a documentary film.

Surrounded by historically accurate sets, the 3-D animated figure of Calvin ‘speaks’ directly to visitors using simulation technologies developed by MIRALab laboratory at the University of Geneva, Switzerland.

Several 16th century engravings, objects and books will also be featured in the exhibition.

The museum’s world-class exhibit falls during 2009, the Year of Faith Tourism, designated by the World Religious Travel Association (WRTA) as a year set aside for the promotion of, and participation in, travel by people of faith.

One-third of visitors to the museum are from abroad, chiefly from France and the United States.

Isabelle Graesslé, Director of the International Museum of the Reformation, has been the first female moderator of the Pastors Company, founded in 1541 with John Calvin as its first moderator, in almost 500 years. Since 2005, she has been the Director of the International Museum of the Reformation.

Graessle, who is a leading expert on John Calvin, said she was thrilled to announce this special event.

“John Calvin’s influence can still be felt in the world today. During a much harder period, Calvin clearly paved the way to the future democratization of society through education, widening self-consciousness and spreading his new ideas,” said Graessle in a media release from Christine Moore at Epiphany Media.

The International Museum of the Reformation: a forum for free speech

The International Museum of the Reformation’s goal is to present the history of the Reformation, the religious movement started by Martin Luther in 1517 and pursed by Calvin in Geneva in 1536, in a lively and engaging manner.

It also provides a forum to encourage dialogue among different faiths and Christian traditions: a place in which to discuss the role of religion in the contemporary world from a cultural perspective.

The IMR is located in the heart of Geneva’s old town, in a beautiful 18th-century style mansion, the Maison Mallet.

State-of-the-art technology is seamlessly integrated into the classical, grand structure. An underground passage connects the IMR to the archaeological site under Saint-Pierre Cathedral. The “Espace Saint-Pierre,” comprising these two museums and the visit of the Cathedral Towers, represents one of Geneva’s latest cultural and tourist attractions.

Report from the Christian Telegraph