Pivot to pandemic: how advertisers are using (and abusing) the coronavirus to sell

Screenshot/peteevans.com

Kelly Choong, University of the Sunshine Coast

Pete Evans came under fire again last week for fobbing off a A$15,000 machine touted to treat multiple ailments, including coronavirus. The BioCharger NG, according to Evans’s website, is a “hybrid subtle energy revitalisation platform that works to optimise your health, wellness and athletic performance”.

He posted to his 231,000 Instagram followers the machine contains thousands of different “recipes” of light and sound, which can counteract viruses, including a couple of “recipes” against COVID-19. What are Evans’ credentials again, you ask? He’s a celebrity chef.

This promotional hoodwink is tapping into consumer fears and targeting the vulnerable and desperate.

Fear in society will always exist, and it is important for consumers to look at things from a logical and practical level. Brands are not here to promote solutions to the pandemic – this should be taken from official sources.

Shifting sales

Businesses have in the past shown their versatility and ingenuity in pivoting in innovative ways. There’s nothing wrong with trying to turn a disaster into an opportunity, as John D. Rockefeller once said. It all comes down to what opportunities exist and how you can take advantage of them.

Business models must constantly evolve, and many businesses have shifted their primary presence online to overcome current operational restrictions. But there is more to it than simply going online – it is also about understanding the new modified needs and wants of the market, and how you can provide to these needs while the opportunity exists.

Major brands such as Coca-Cola, Audi and McDonald’s have reinforced medical advice of social distancing through advertising. Guinness advertised unity and hope. Social responsibility in businesses has never been more important than it is now.

But as well as selling #stayhome messages, brands still need to sell their products – and some brands are doing well in the shift to home-based life.

Desks and monitors are selling out and toy sales for the kids have skyrocketed. Sex toy sales are up, too.

Sales of loose-fitting loungewear, leggings and stretchy pants have been soaring, with companies like Myer advertising pyjamas as “Your home office dress code” – a knowing wink to consumers who will be doing away with the formal office wear for the time being.

As the office has shifted to the home, what we consider acceptable (or comfortable) workwear has shifted, too.
Screenshot/Myers

Food delivery sales are also growing. Restaurants are selling consumers prepared food alongside make-it-yourself kits. Fast-food chains are advertising their cashless and contactless delivery ahead of advertising their food.

Red Rooster isn’t just selling chicken – it’s also selling safe delivery.
Red Rooster/Screenshot

Selling panic

When does tapping into coronavirus fears become ethically challenged?

Bupa tried to promote its health insurance alongside advice on the importance of being prepared. But using the image of an empty shelf (and the contentious issue of toilet paper) during the pandemic is taking advantage of fear. Paralleling shortages in essential products to health insurance policies is merely creating unnecessary panic-buying among those who don’t or can’t afford private insurance.

Whether or not you have private health insurance during the pandemic is irrelevant as doctors, not insurers, determine treatment.

Tapping into panic to sell at a time when everyone feels vulnerable is unconscionable. Especially when the company sells items of need that aren’t part of their regular inventory. Fashion brands under the Mosaic parent company have crossed that line with marketing for hand sanitisers. Not only is this opportunistic profiteering, a pre-order doesn’t guarantee customers will receive the items any time soon.

Brands like Katies are selling hand sanitiser for ‘pre-order’ – but when will consumers get their deliveries?
Screenshot/Katies

Online wine retailer Winetime.co.nz sneakily tried to pass off an advertisement that resembled the official New Zealand government’s public service announcement. The social media ad was accused of taking advantage of the COVID-19 branding to promote the retailer’s products.

Winetime.co.nz has been criticised for using advertising that looks like government health alerts.
New Zealand Government/Winetimes

‘We live in a society’

Brands’ key responsibility here is to keep supplying what consumers want in a moral, conscientious and transparent manner. And as much as it is important for businesses to stay afloat, it is also critical for consumers to not succumb to unethical and false advertising.

As frozen meat brand Steak-umm said eloquently via its Twitter account, “we live in a society so please make informed decisions to the best of your ability and don’t let anecdotes dictate your worldview”.

Beware of advertising that taps into current fears and uncertainty. Scrutinise claims. If in doubt, discuss with family and friends.

The days of “what you see is what you get” have passed. It is now time for us to change the way we look at advertising.

Kelly Choong, Lecturer in Creative Advertising, University of the Sunshine Coast

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Metabolism and Nutrition: Part 2 – Using Energy

Social Media Rules

The link below is to an article with seven rules for using social media.

For more visit:
http://www.theguardian.com/media/2014/jun/07/mind-your-manners-guide-social-media

Australia: Church Using ‘OMG’ in an Attempt to be Relevant

The following article reports on a church in Australia posting ‘OMG’ on two of its billboards to attract attention. ‘OMG,’ which stands for ‘Oh My God,’ is often used by people to state their surprise at something. The church says it is reclaiming the phrase for the church.

My own opinion on the matter is that the church is trying to be clever and to indeed attract attention by using the commonly used texting abbreviation of the commonly used expression ‘Oh my God.’ I think it is an attempt to try and stay relevant by becoming like the world in order to attract the world – the end justifying the means. In order to win the world for Christ it is not necessary to adopt the way of the world, but simply to proclaim the gospel which does not require worldly wisdom to become effective.

For more, visit:
http://global.christianpost.com/news/australian-church-omg-sign-grabs-public-attention-69113/

India Briefs

Recent Incidents of Persecution

Karnataka, India, April 15 (CDN) — Police on April 10 arrested a pastor and other Christians of the New India Church in Mysore after some 25 Hindu extremists from the Sreeram Sena attacked their Sunday service, accusing them of forcible conversions, reported the Mathrubhumi daily. Pastor Vinod Chacko was leading the service when the Hindu nationalists barged into the church, stopped the prayer service and complained to police of alleged forcible conversions. The Global Council of Indian Christians reported that the extremists along with police detained the worshippers inside the church building, including 20 women and 10 children, taking down personal details about them and asking them whether they were paid money or otherwise lured to attend. Police also seized vehicles belonging to the church and those attending the service. Police charged Pastor Chacko, his wife Asha and others identified only as Sabu, Simon and Sayazu under section 295A of the Indian Penal Code with “deliberate and malicious acts intended to outrage religious feelings.”

New Delhi – A mob of about 150 Hindu extremists on April 9 attacked a Christian worship meeting in Bhajanpura, East Delhi, beating Christians with clubs and stones, including women and children. Pastor Solomon King told Compass that the Assembly of God church organized an open-air “Festival of Deliverance” meeting at which he was speaking; there were about 150 people in the arena when he arrived with 40 choir members. After the meeting began at about 6 p.m., some present suddenly shouted “Jai Shri Ram [Praise Lord Ram]” and started beating the Christians. Two Christians identified only as Prabhu and Abhisek sustained head injuries and received hospital treatment. Pastor King, his wife and other Christians also suffered bruises. The intolerant Hindus also destroyed furniture, a sound system, a generator and some Christians’ vehicle. The Christians had received permission from government officials to conduct the worship meeting, and five police officers were on duty to protect it; the Hindu extremists also severely beat them. The attack lasted for about an hour before police reinforcements arrived, and the extremists fled. Police were able to arrest two of the assailants.

Madhya Pradesh – An enraged mob of Hindu extremists on April 7 stormed into the prayer meeting of a Christian Assembly house church shouting anti-Christian slogans and filed a police complaint of forceful conversion against those present in Sagar. The Hindu extremists accused Pastor Joy Thomas Philip of forceful conversion, Pastor C.P. Mathew of Bhopal told Compass. Police arrived and took Pastor Philip and three other Christians into custody for questioning but claimed it was a protective measure. After area Christian leaders’ intervention, the Christians were released on bail on April 9.

Karnataka – Mulki Circle police officials on April 4 forcibly took church documents from Hebron Assembly Church in Mulki and told the pastor not to allow any Hindus to enter. The Global Council of Indian Christians reported that officials identified only as Inspector Shivaprakash and Sub-Inspector Neelakanta, along with five police officers, verbally abused Pastor I.D. Prasanna and harshly denigrated church activities. Police officials questioned Pastor Prasanna for three hours, telling him what church activities he can and cannot undertake, and threatening to close the church if he disobeyed. They also ordered the pastor to give detailed information about the families that attended the church service.

Karnataka – Police in Shimago on April 3 detained Pastor Abraham K.G. and a Christian identified only as Eerappa for their faith in Christ. The Global Council of Indian Christians (GCIC) reported that Hindu extremists led by area Bajrang Dal member Subbraya Shetty interrupted the worship meeting of the Jehovah Nizzi church and warned them to stop meeting. The extremists had been harassing the pastor since March 27, reported the GCIC. As the April 3 service started at about 10:30 a.m., a sub-inspector from the Hosanagara police station arrived in a Jeep with three other police officers to make the arrests. When the Christians asked about the reasons, the officials said without basis that the Christians were using abusive language. Later that evening, police released the Christians without charges after taking a statement from them pledging that they would conduct no future worship meetings – and that they should leave the area.

Report from Compass Direct News
http://www.compassdirect.org

India Briefs: Recent Incidents of Persecution

Karnataka, India, April 8 (CDN) — Four Christians, including a police constable, were beaten on April 1 in Madikeri district on allegations of “religious conversion abetment,” as if conversion were illegal in India. Daijiworld Media Network reported that K. Nidugane villagers were enraged when a Christian constable identified only as Prasanna, along with three others identified only as Diwakar, Lawrence and Dias, went door-to-door distributing pamphlets and books in Nandimotte village. A few enraged Hindu villagers beat them, tore their clothes half-off, and brought them to a police station. Hindu extremist leaders who found out rushed to the village, but before they could manhandle the four, policemen intervened and took the accused Christians into custody. Deputy Superintendent of Police J.D. Prakash said that a recommendation had been sent to the superintendent of police seeking Prasanna’s suspension from service, the Daijiworld report stated. Diwakar, along with his wife Telcy Diwakar, had also been arrested and released on bail when they visited Devastoor village on March 26. A police official told Compass that the Christians have been charged with “deliberate and malicious acts intended to outrage religious feelings of any class by insulting its religion or religious beliefs.”

Karnataka – Police on April 1 arrested Christians after Hindu nationalists registered false complaints of “conversion” against them (religious conversion is legal in India) in Kodihalli, Bangalore. The Global Council of Indian Christians (GCIC) reported that citizens identified only as Vincent, Johnson, Satyan and Naveenand Vinod were at a prayer and fellowship meeting in the home of a Christian when area Hindu extremists led by a person identified only Prashanth stormed the house, made the accusation and forced them to the Kodihalli police station. A GCIC coordinator told Compass that the intolerant Hindus shouted anti-Christian rants along the way, and that police were mute spectators as the extremists mocked the Christians at the police station. Police charged the Christians with “deliberate and malicious acts intended to outrage religious feelings of any class by insulting its religion or religious beliefs.”

Himachal Pradesh – On March 17 at Rekong Peo in Kinnur district, Hindu extremists ostracized the Christian community and warned them under threat of violence to conduct no future worship meetings. The All India Christian Council (AICC) reported that Hindu nationalist extremists barred Christians from using a public road, collecting drinking water and entering a local forest. A group of 20 Christians filed a complaint at the Bhavannagar police station, but officials failed to protect the victims at the behest of the local Hindu extremists. AICC submitted a detailed report to the National Commission for Minorities, requesting an investigation.

Kerala – On March 31 on Kara Beach Road, Kodungallur, Hindu extremists attacked Pastor N.V. Eliyas and Pastor Milton George of New India Church of God as they were returning home with their families from a house dedication prayer service. The extremists shouted slogans against the Christians as they accused them of “forceful conversions,” reported the Global Council of Indian Christians. The Hindu extremists damaged the Christians’ vehicles. Pastor Eliyas sustained injuries on his head and ear and was rushed to the Kodungallur Government Hospital. Police arrested 35 Hindu extremists who were involved in the incident.

Uttar Pradesh – On March 20 in Lonianpurawa, Balrampur district, an irate mob of 60 Hindu extremists barged into the worship meeting of The Healing Church and beat those present. An earlier incident had taken place the previous Sunday (March 13), when Hindu extremists threatened the worship led by convert Gudgi Verma and his wife Saroja Verma, according to the Evangelical Fellowship of India (EFI). Opposing their thriving ministry in the area, local Member of the Legislative Assembly Gorakhnath Baba allegedly had sent about 25 Hindu extremists to the church to deliver the warning to discontinue church services. The Christians continued, and on March 16 Baba and 50 Hindu extremists went to the site, urged the couple to stop all Christian worship meetings and restore Hindu idols to the house, give offerings to the temple and observe all Hindu festivals, according to EFI. Evangelists Abhay Kumar and Keshov Parsad went to Lonianpurawa on March 20 to lead worship, and the Hindu extremists suddenly barged in, verbally abused the Christians for their faith and beat them. The situation in the area is reported as tense, and local Christians are praying to be able to resume regular Sunday worship meetings.  

Report from Compass Direct News
http://www.compassdirect.org

Burmese Army Oppresses Chin Christians, Study Says

Report shows widespread abuses, including murder, rape and forced labor.

DUBLIN, January 19 (CDN) — Burmese soldiers are systematically using forced labor, torture and rape to persecute majority-Christian residents of Chin state in western Burma, according to a report released today.

Entitled, “Life Under the Junta: Evidence of Crimes Against Humanity in Burma’s Chin State,” the report by Physicians for Human Rights (PHR) documented “extraordinary levels of state violence” against the Chin ethnic population in Burma, also called Myanmar.

Due to the influence of U.S. missionaries last century, the Chin are estimated to be 90 percent Christian, and the study indicates that it is therefore difficult to separate religious attacks from ethnic and other human rights abuses. Persecution of Christians is reportedly part of a wider campaign by the Burmese junta to create a uniform society in which the only accepted religion is Buddhism, according a 2007 government memo circulated in Karen state giving instructions on how to drive Christians out of the state.

Respondents who were specifically targeted for their Christian faith and ethnicity said soldiers had threatened them with the destruction of their homes or villages and threatened to harm or kill family members. A total of 71 households from 13 of 90 villages and towns surveyed also said government authorities had destroyed their local church buildings.

The most brutal attacks included the forced conscription, abduction or murder of children under the age of 15, and the rape of men, women and children. Burmese soldiers, locally known as the Tatmadaw, also confiscated food, livestock and other property and forced families to grow the cash crop jatropha, used to produce biofuel, instead of food crops required for basic survival. The study states that this caused many Chin to flee across land borders to India or Bangladesh.

Burmese soldiers were responsible for 94.2 percent of all specifically ethnic and religious incidents in the survey, supporting claims by advocacy organizations such as Christian Solidarity Worldwide that the military government is systematically working to “cleanse” Burma of ethnic and religious minorities.

Government agents also placed votes for Chin residents during national elections last November, warning them that soldiers in a nearby camp were ready to arrest them if they complained, and ordered a church to close after the pastor refused to wear a campaign T-shirt. (See “Burmese Officials Order Closure of Chin Church,” Nov. 18, 2010.)

When asked why the Burmese army acted as it did, 15 percent of respondents answered, “Because we are Christians.” Another 23 percent replied, “To persecute us,” and a further 23 percent said, “Because we are Chin.”

The report confirms evidence submitted to the United Nations for Burma’s Universal Periodic Review, to take place in Geneva from Jan. 24 through Feb. 4, that holds the ruling military junta responsible for widespread abuse of its citizens.

 

‘Crimes Against Humanity’

PHR and five partner organizations, including the Chin Human Rights Organization (CHRO), used scientific methods to carry out the survey in the early months of 2010, training 23 local surveyors to question a random sample of 621 households across all nine townships in Chin state. PHR identified the households only by survey number to protect their identity.

Those interviewed reported a total of 2,951 incidents in the previous 12 months, of which 95 percent were carried out by the Tatmadaw, local government officials, Burmese police or border security forces.

The report made a clear distinction between internationally recognized “crimes against humanity” and general human rights violations. Of the crimes against humanity, the most prevalent was forced labor for 91.9 percent of those surveyed, followed by ethnic-religious persecution at 14 percent. After these crimes came arbitrary arrest, detention or imprisonment at 5.9 percent, abduction at 4.8 percent, torture at 3.8 percent, rape or other sexual violations at 2.8 percent, murder at 1 percent and miscellaneous abuses at 0.2 percent.

As for lesser human rights violations, 52.5 percent of households surveyed reported livestock killed, 50.6 percent were forced to give food, 42.8 percent forced to give money, 12.8 percent had property attacked or destroyed, 11.2 percent had family members beaten and 9.1 percent had family members wounded from gunshots, explosions or deadly weapons.

In many cases, people suffered from the full range of human rights violations.

Six households, or 1 percent of those surveyed, reported family members killed by the Tatmadaw in 2009, with two households reporting multiple family members killed, and two of the victims being under the age of 15. Three of the six households believed they were specifically targeted because of their ethnicity and Christian faith.

An elderly grandfather who spoke to PHR in March 2010 said he felt depressed and helpless after a year when the Tatmadaw killed an 18-year-old family member and forced others in the family to build roads, porter supplies and carry weapons, threatening to kill them if they refused. The military also stole livestock, demanded food supplies, and forced the family to grow a single crop rather than food crops needed for basic survival.

“We dare not refuse the Tatmadaw, as even mothers with little children are beaten,” one respondent said.

Burmese soldiers tortured more than one person in the family of a 46-year-old man, while local government authorities forced them to relinquish livestock, food and money. Seventeen percent of torture victims and 29 percent of rape victims were under the age of 15.

A 36-year-old father of five in Paletwa township said Burmese soldiers had raped more than one member of his family at knifepoint within the past year, arbitrarily detained another member of the household at gunpoint, conscripted a family member into the army and burned down the church that once stood in his village.

In a foreward to PHR’s report, Richard Goldstone, a PHR board member and former U.N. chief prosecutor, and the Rev. Desmond Tutu of Chairman of The Elders, an independent group of prominent global leaders, urged that a U.N. commission of inquiry be established to investigate reports of human rights violations in Burma.

“It is unconscionable that suffering as dire as that of the Chin people under Burma’s dictatorship should be allowed to persist in silence,” they wrote.

They also urged Burma’s immediate neighbors and trade partners to use the occasion of Burma’s Universal Periodic Review to discuss the violations committed in Chin state and elsewhere in Burma, and work towards an alternative ‘roadmap’ to democracy for the Burmese people.

Report from Compass Direct News

Islamic Groups Aim to Shut Down Church in Indonesia

Muslims protest West Java congregation as it worships.

JAKARTA, Indonesia, November 19 (CDN) — More than 50 people from Islamic groups demonstrated against a church in West Java on Nov. 7, chanting for it to stop worshipping during its Sunday service, according to Muslim online news site Arrahmah.com.

The King of Glory church of the Christian Congregation of Indonesia denomination (Jemat Kristen Indonesia or JKI) was worshipping in the Graha Mulia (Planet of Glory) Multi-purpose Building in Karasak village, Astanaanyar district of Bandung City, when the protestors gathered. Chanting “Allahu akbar [God is greater],” the crowd claimed the building was not approved for worship purposes, according to another Islamic Web site, Hidayatullah.com.

Protesting members of the Karasak Muslim Citizens Communication Forum, the Islamic Congregation Front and West Java Islamic Reformation Movement (GARIS) said the church did not have permission from area residents, although church leaders said an area official had given permission since 2005.

With 100 police officers on hand to maintain order, the poster-waving crowed chanted for an hour before slowly dispersing. During the protest, Muslim Citizens Communication Forum leader Fikri Saeful said, “The citizens reject church activities in this area because there is no permission from local citizens,” according Hidayatullah.com.

Fikri added that the church had reached out to area residents with free medical clinics and distribution of basic food items.

Agus Nugroho, a leader of the JKI church and an administrator of the Graha Mulia building, told Compass that the church had permission from the local area official known as a ward captain. The church submitted an application for a permit at a higher governmental level in 2005, he said. Church permit applications are often stalled in Indonesian government offices, opening the way for Muslim groups to accuse them of worshipping without official permission.

“We have been worshipping here since 2005 because we had trouble finding a place to worship,” Agus said. “We do have permission from the local government for worship.”

According to Agus, that permission did not have an expiration date. Moreover, he said, neither the building managers nor the church leaders have ever received a written complaint about the worship services.

“There have never been any problems between the citizens and the building managers or with the church,” Agus said.

He said that there was no regulation against using a multi-purpose building for worship services.

“We managers have no objections,” he added.

Anyone with objections to the use of a multi-purpose building by a church should pursue legal remedies, he said. The Graha Mulia building is also the location for the JKI Raja Kemuliaan Church.

GARIS leader Surayana Nurfatwa, however, told Compass the church his organization had received complaints from area residents, and that the church had no official permission for worship from them.

“We have received many reports from citizens who objected to these worship services,” Nurfatwa said, adding that the church’s continued worship would disrupt “religious harmony” and could result in conflict with the Muslim majority.

Report from Compass Direct News

Digg and Diggnation

The Digg social network is in trouble. Digg is a place where people can share what they find on the web with others. There is a rating system of sorts – based on people ‘digging’ a post/site, which when done so is considered ‘dugg’ by the one doing the ‘digging.’ It had and has the potential to be a very useful site. However, as anyone who keeps up with developments in social networking and the like knows, Digg is in trouble. It is dropping users, with less and less people using the site and tools associated with the site. Recently Digg got an overhaul which has done nothing to stop the slide.

There was once a newsletter with the top ‘dugg’ stories of the day, but that seems to have vanished. I found it to be a useful newsletter.

To find out what Digg is all about visit:

http://digg.com/

I have been using Digg a fair bit of late and have always considered it to be a very useful site and experience.

My profile is at:

http://digg.com/particularkev

There is also a web television show known as Diggnation. I have just watched the latest episode of the show and I confess to believing the show is rubbish. It is not worth watching in my opinion and comes complete with terrible language and crass content. If the quality of the show is how we should take Digg it is no wonder it is in trouble. It is hosted by two men, with one being the founder of Digg – which does nothing for the credentials of Digg.

I still hold out hope for Digg, as it can yet be a very useful and worthwhile site and service.

Visit Diggnation at:

http://revision3.com/diggnation/

 

Algerian Christians Acquitted of Eating during Ramadan

Judge throws out case against men arrested during Islamic fasting period.

ISTANBUL, October 5 (CDN) — An Algerian court today acquitted two Christian men of eating during Ramadan in spite of a prosecutor’s demand that they be punished for “insulting Islam.”

Authorities on Aug. 12 arrested Salem Fellak and Hocine Hocini for eating lunch on a private construction site where they were working. Ramadan, Islam’s month of fasting during daylight hours, started this year on Aug. 11.

The incident took place in Ain El-Hammam, a town in the province of Tizi Ouzou about 150 kilometers (93 miles) east of the Algerian capital. Tizi Ouzou is part of Kabylie, an area of Algeria where the country’s Protestant church has grown with relative freedom in recent years.

Officers at a nearby police station saw the two men eating and confronted them for not fasting. When police realized the two men were Christians, they accused them of insulting Islam, according to local French-language press reports.

“I do not apologize for anything, and I regret nothing,” Fellak said before the verdict, according to Dernieres Nouvelles d’Algerie. “I have the right to not fast. I am a Christian, and until found guilty, the Algerian constitution guarantees respect for individual freedoms.”

The Algerian Constitution gives the right to all citizens to practice their faith, although it declares Islam the state religion and prohibits institutions from behavior incompatible with Islamic morality. Proposing other faiths to Muslims is also forbidden.

After police arrested Hocini and Fellak, authorities interrogated them for two hours and “admonished” them, according to a French-language news site. Authorities took them to court, where a state prosecutor questioned them. When the men explained to her that they were Christians, she said that Algeria was a Muslim country with no room for Christians and that they should leave the country, according to a local news site.

Today the judge at the court in Ain El Hamman, however, dismissed the case since “no article [of law] provided for a legal pursuit” against the two Christians, according to the BBC.

A small group of Christians standing on the steps of the courthouse reportedly shouted “Hallelujah!” when they heard the outcome of the case. After the verdict, Fellak said he was happy and that he had done nothing wrong, according to Reuters.

Local media also reported cases of Muslim Algerians arrested for eating during Ramadan.

 

Worshipping without Permit

The charges against the two Christians and a case of four Christians on trial for worshipping without a permit in Tizi Ouzou Province have some wondering what has caused authorities to turn their attention to this small community.

This Sunday (Oct. 10), the four men will appear in court for holding Christian meetings at a residence without permission. One of the men, Mahmoud Yahou, has told a local newspaper, “This story concerns all Christians in our country. We are a community intimidated around the country.”

Yahou cited other recent cases of persecution, including that of Habiba Kouider, who in 2008 was tried for practicing Christianity “without a license.” Her case is still pending. Another Christian, Rachid Muhammad Essaghir, has three court cases against him, all in appeals process since 2008.

In most cases, Christians have been charged under a presidential decree from February 2006 that restricts religious worship to government approved buildings. The decree, known as Ordinance 06-03, also outlaws any attempt to convert Muslims to another faith.

“This law of 2006 is contradictory to the constitution,” said a regional researcher who requested anonymity. “It creates a gray zone in which the government and police have room to act against the church. This law gives permission to the government to condemn believers for their faith or illegal worship even if the constitution guarantees religious freedom.”

Also in Tizi Ouzou city, church leaders who were expanding their building to fit their growing congregation received a letter in August from the governor of the province ordering them to stop all construction and demolish the extension.

Algerian Christians and observers say that the two court cases, along with the order to the Tizi Ouzou church to cease expansion of their building, are unusual because they happened in such a short span of time and because the region is regarded as more tolerant of Christianity.

“Perhaps a new wave of persecution is coming,” said the regional researcher. “It’s difficult to know, but in a few weeks we encountered a few problems.”

An Algerian church leader told Compass the government is finding more subtle ways to pressure Christians.

“I think they don’t want to do anything openly,” said the leader, who requested anonymity. “So they are using opportunities they can find, like not giving authorization to build the church in Tizi Ouzou, [and the men] not fasting during Ramadan.”

Report from Compass Direct News