The link below is to an article that reports on the Church of England’s Christmas advertisement campaign and to say it’s nonsense is stating the obvious. There is nothing clever or particularly engaging about it, it is just more typical modern church nonsense.
The following article reports on a church in Australia posting ‘OMG’ on two of its billboards to attract attention. ‘OMG,’ which stands for ‘Oh My God,’ is often used by people to state their surprise at something. The church says it is reclaiming the phrase for the church.
My own opinion on the matter is that the church is trying to be clever and to indeed attract attention by using the commonly used texting abbreviation of the commonly used expression ‘Oh my God.’ I think it is an attempt to try and stay relevant by becoming like the world in order to attract the world – the end justifying the means. In order to win the world for Christ it is not necessary to adopt the way of the world, but simply to proclaim the gospel which does not require worldly wisdom to become effective.