Tag Archives: profit

Here’s how tech giants profit from invading our privacy, and how we can start taking it back

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Your online activity can be turned into an intimate portrait of your life – and used for profit.
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Katharine Kemp, UNSW

Australia’s consumer watchdog has recommended major changes to our consumer protection and privacy laws. If these reforms are adopted, consumers will have much more say about how we deal with Google, Facebook, and other businesses.

The proposals include a right to request erasure of our information; choices about whether we are tracked online and offline; potential penalties of A$10 million or more for companies that misuse our information or impose unfair privacy terms; and default settings that favour privacy.



Read more:
Consumer watchdog calls for new measures to combat Facebook and Google’s digital dominance

The report from the Australian Competition and Consumer Commission (ACCC) says consumers have growing concerns about the often invisible ways companies track us and disclose our information to third parties. At the same time, many consumers find privacy policies almost impossible to understand and feel they have no choice but to accept.

My latest research paper details how companies that trade in our personal data have incentives to conceal their true practices, so they can use vast quantities of data about us for profit without pushback from consumers. This can preserve companies’ market power, cause harm to consumers, and make it harder for other companies to compete on improved privacy.

The vicious cycle of privacy abuse.
Helen J. Robinson, Author provided

Privacy policies are broken

The ACCC report points out that privacy policies tend to be long, complex, hard to navigate, and often create obstacles to opting out of intrusive practices. Many of them are not informing consumers about what actually happens to their information or providing real choices.

Many consumers are unaware, for example, that Facebook can track their activity online when they are logged out, or even if they are not a Facebook user.



Read more:
Shadow profiles – Facebook knows about you, even if you’re not on Facebook

Some privacy policies are outright misleading. Last month, the US Federal Trade Commission settled with Facebook on a US$5 billion fine as a penalty for repeatedly misleading users about the fact that personal information could be accessed by third-party apps without the user’s consent, if a user’s Facebook “friend” gave consent.

If this fine sounds large, bear in mind that Facebook’s share price went up after the FTC approved the settlement.

The ACCC is now investigating privacy representations by Google and Facebook under the Australian Consumer Law, and has taken action against the medical appointment booking app Health Engine for allegedly misleading patients while it was selling their information to insurance brokers.

Nothing to hide…?

Consumers generally have very little idea about what information about them is actually collected online or disclosed to other companies, and how that can work to their disadvantage.

A recent report by the Consumer Policy Research Centre explained how companies most of us have never heard of – data aggregators, data brokers, data analysts, and so on – are trading in our personal information. These companies often collect thousands of data points on individuals from various companies we deal with, and use them to provide information about us to companies and political parties.

Data companies have sorted consumers into lists on the basis of sensitive details about their lifestyles, personal politics and even medical conditions, as revealed by reports by the ACCC and the US Federal Trade Commission. Say you’re a keen jogger, worried about your cholesterol, with broadly progressive political views and a particular interest in climate change – data companies know all this about you and much more besides.

So what, you might ask. If you’ve nothing to hide, you’ve nothing to lose, right? Not so. The more our personal information is collected, stored and disclosed to new parties, the more our risk of harm increases.

Potential harms include fraud and identity theft (suffered by 1 in 10 Australians); being charged higher retail prices, insurance premiums or interest rates on the basis of our online behaviour; and having our information combined with information from other sources to reveal intimate details about our health, financial status, relationships, political views, and even sexual activity.



Read more:
Why you might be paying more for your airfare than the person seated next to you

In written testimony to the US House of Representatives, legal scholar Frank Pasquale explained that data brokers have created lists of sexual assault victims, people with sexually transmitted diseases, Alzheimer’s, dementia, AIDS, sexual impotence or depression. There are also lists of “impulse buyers”, and lists of people who are known to be susceptible to particular types of advertising.

Major upgrades to Australian privacy laws

According to the ACCC, Australia’s privacy law is not protecting us from these harms, and falls well behind privacy protections consumers enjoy in comparable countries in the European Union, for example. This is bad for business too, because weak privacy protection undermines consumer trust.

Importantly, the ACCC’s proposed changes wouldn’t just apply to Google and Facebook, but to all companies governed by the Privacy Act, including retail and airline loyalty rewards schemes, media companies, and online marketplaces such as Amazon and eBay.

Australia’s privacy legislation (and most privacy policies) only protect our “personal information”. The ACCC says the definition of “personal information” needs to be clarified to include technical data like our IP addresses and device identifiers, which can be far more accurate in identifying us than our names or contact details.



Read more:
Explainer: what is surveillance capitalism and how does it shape our economy?

Whereas some companies currently keep our information for long periods, the ACCC says we should have a right to request erasure to limit the risks of harm, including from major data breaches and reidentification of anonymised data.

Companies should stop pre-ticking boxes in favour of intrusive practices such as location tracking and profiling. Default settings should favour privacy.

Currently, there is no law against “serious invasions of privacy” in Australia, and the Privacy Act gives individuals no direct right of action. According to the ACCC, this should change. It also supports plans to increase maximum corporate penalties under the Privacy Act from A$2.1 million to A$10 million (or 10% of turnover or three times the benefit, whichever is larger).

Increased deterrence from consumer protection laws

Our unfair contract terms law could be used to attack unfair terms imposed by privacy policies. The problem is, currently, this only means we can draw a line through unfair terms. The law should be amended to make unfair terms illegal and impose potential fines of A$10 million or more.

The ACCC also recommends Australia adopt a new law against “unfair trading practices”, similar to those used in other countries to tackle corporate wrongdoing including inadequate data security and exploitative terms of use.

So far, the government has acknowledged that reforms are needed but has not committed to making the recommended changes. The government’s 12-week consultation period on the recommendations ends on October 24, with submissions due by September 12.The Conversation

Katharine Kemp, Senior Lecturer, Faculty of Law, UNSW, and Co-Leader, ‘Data as a Source of Market Power’ Research Stream of The Allens Hub for Technology, Law and Innovation, UNSW

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Republic of Somalia’s jihad-related chaos and violence

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In a report that comes as no surprise to many counterinsurgents, officials from the United Nations released a sharp rebuke of war-torn Somalia’s government. In its report, the UN officials called the Somali security and federal transitional government "ineffective, disorganized and corrupt" despite international assistance, reports Law Enforcement Examiner.

"Despite infusions of foreign training and assistance, government security forces remain ineffective, disorganized and corrupt — a composite of independent militias loyal to senior government officials and military officers who profit from the business of war and resist their integration under a single command," the report reads.

"Efforts to restore peace and security to Somalia are critically undermined by a corrosive war economy that corrupts and enfeebles State institutions… Commanders and troops alike sell their arms and ammunition – sometimes even to their enemies. Revenues from Mogadishu port and airport are siphoned off. Some government ministers and members of parliament abuse their official privileges to engage in large-scale visa fraud, smuggling illegal migrants to Europe and other destinations, in exchange for hefty payments," states the UN report.

According to officials, the extensive report should be released in New York City this week so members of the UN Security Council may peruse the contents.

"During the course of the mandate, government forces mounted only one notable offensive and immediately fell back from all the positions they managed to seize," the report read. "The government owes its survival to the small African Union peace support operation, AMISOM, rather than to its own troops."

During the 1990s, a group of Saudi-educated, Wahhabi militants arrived in Somalia with the aim of creating an Islamic state in this dismal African country. Also, the renowned Al-Qaeda established an operations base and training camp. They would routinely attack and ambush UN peacekeepers. In addition, they used Somalia to export their brand of terrorism into neighboring Kenya.

Leading members of Al-Qaeda continue to operate, mostly in secrecy, in Somalia and have built up cooperation with some of the warlords who control food, water and medicine. And the people of Somalia starve, mourn and die.

Since 2003, Somalia has witnessed the growth of a brutal network of Jihad with strong ties to Al-Qaeda. In fact, when the US forces faced a bloody battle in 1995 during what became known as the Black Hawk Down incident, it was Al-Qaeda joining with a local warlord who killed and wounded US special operations soldiers.

Somalia has been without a functioning national government for 14 years, when they received their independence from Italy. The transitional parliament created in 2004, has failed to end the devastating anarchy. The impoverish people who live in the ruined capital of Mogadishu have witnessed Al-Qaeda operatives, jihadi extremists, Ethiopian security services and Western-backed counter-terrorism agents engaged in a bloody war that few support and even fewer understand.

In an incident that gained American press attention, Somali-based terrorists armed with rocket-propelled grenades launched an unsuccessful attack on Seaborn Spirit as it rounded the Horn of Africa with American, British and Australian tourists on board. For unexplained reasons, the attack is being treated as an isolated incident and the terrorism link is being all but ignored by journalists. The term "pirates" is routinely used with only a few reporters calling the attackers "terrorists."

The ship came under attack during the early morning hours when the heavily armed terrorists in two speedboats began firing upon the ship with grenade launchers and machine guns. They assailents were repelled by the ships crew who implemented their security measures which included setting off electronic simulators which created the illusion the ship was firing back at the terrorists.

According to passenger accounts of the attack, there were at least three rocket-propelled grenades or RPGs that hit the ship, one hit a passenger stateroom without inflicting injuries.

When a Somali Federal Government was established in 2004, it remained a government in exile since the capital of Mogadishu remains under the control of a coalition radical Islamists who’ve instituted Sharia law and a justice system known as the Islamic Courts Union.

In the winter of 2006, Al-Shabaab initiated a large-scale insurgency using the same tactics as al-Qaeda, Hamas and Hezbollah, complete with assassinations of government and military officials and suicide bombings targeting aid workers and transitional government officials.

In their report, UN officials blame the government for its failure to control Somalia and point to a lack of professional commanders, and a military that resembles an amateur militia rather than a professional Army.

The UN report points out that The Somali National Security Force was meant to have 8,000 soldiers fully trained and deployed. However, as of the beginning of the New Year, there are fewer than than 3,000 fully trained and equiped soldiers.

"One of the reasons the Islamic Courts Union and Al-Shabaab have both been somewhat popular is because people were sick of clan-based politics," according to the UN report.

Western governments fear that Somalia’s instability may provide a safe haven for international terrorist groups. Al-Shabaab members have cited links with Al Qa’ida although the affiliation is believed to be minimal. The group has several thousand fighters divided into regional units which are thought to operate somewhat independently of one another.

The US has launched selected air attacks against Al-Shabaab leaders thought to have ties to Al Qa’ida, but analysts say this has only increased their support among Somalis.

The Western-backed Ethiopian military invaded Somalia in 2007, but many analysts believe this too augmented Al-Shabaab’s military campaign against the transitional government. The Ethiopians withdrew in January of last year after over 16 months of Al-Shabaab attacks on its forces.

The transitional government is preparing a major military offensive to retake the capital Mogadishu from Al-Shabaab and various other militant groups in the coming weeks.

Report from the Christian Telegraph 

Decline of traditional media

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Should the threat to traditional media from the internet really be a cause for concern?

The new social media — blogging, Facebook, MySpace, Twitter, and YouTube are current faves — revolutionising the publishing world, for better and worse. Let’s look at both the better and the worse in perspective.

The current tsunami of personal choices in communication is slowly draining the profit from mainstream media. These media traditionally depend on huge audiences who all live in one region and mostly want the same things (the football scores, the crossword, the TV Guide, etc.). But that is all available now on the Internet, all around the world, all the time.

One outcome is a death watch on many newspapers, including famous ones like the Boston Globe. As journalist Paul Gillin noted recently: “The newspaper model scales up very well, but it scales down very badly. It costs a newspaper nearly as much to deliver 25,000 copies as it does to deliver 50,000 copies. Readership has been in decline for 30 years and the decline shows no signs of abating. Meanwhile, new competition has sprung up online with a vastly superior cost structure and an interactive format that appeals to the new generation of readers.”

Traditional electronic media are not doing any better. As James Lewin observes in “Television audience plummeting as viewers move online” (May 19, 2008), mainstream broadcasters “will have to come to terms with YouTube, video podcasts and other Internet media or they’ll face the same fate as newspapers.”

Radio audiences have likewise tanked. Overall, the recent decline of traditional media is remarkable.

Some conservative writers insist that mainstream media’s failure is due to its liberal bias. But conservatives have charged that for decades — to no effect. Another charge is that TV is declining because it is increasingly gross or trivial. True enough, but TV’s popularity was unaffected for decades by its experiments with edgy taste.

Let’s look more closely at the structure of the system to better understand current steep declines. Due to the low cost of modern media technology, no clear distinction now exists between a mainstream medium and a non-mainstream one, based on either number of viewers or production cost. Today, anyone can put up a video at YouTube at virtually no cost. Popular videos get hundreds of thousands of views. Podcasting and videocasting are also cheap. A blog can be started for free, within minutes, at Blogger. It may get 10 viewers or 10,000, depending on the level of popular interest. But the viewers control that, not the providers.

The key change is that the traditional media professional is no longer a gatekeeper who can systematically admit or deny information. Consumers program their own print, TV, or radio, and download what they want to their personal devices. They are their own editors, their own filmmakers, their own disc jockeys.

Does that mean more bias or less? It’s hard to say, given that consumers now manage their own level of bias. So they can hear much more biased news — or much less. And, as Podcasting News observes, “Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development.”

Understandably, traditional media professionals, alarmed by these developments, have constructed a doctrine of “localism” and, in some cases, called for government to bail them out. That probably won’t help, just as it wouldn’t have helped if the media professionals had called for a government “bailed out” of newspapers when they were threatened by radio, or of radio when it was threatened by TV. Video really did (sort of) kill the radio star, but the radio star certainly won’t be revived by government grants.

Still, the news is not all bad. Yes, new media do sometimes kill old media. For example, no one seriously uses pigeon post to send messages today. But few ever thought birdmail was a great system, just the only one available at the time. However, radio did not kill print, and TV did not kill radio. Nor will the Internet kill older media; it will simply change news delivery. Sometimes in a minor way, but sometimes radically.

Media that work, whether radio, TV, newspapers, books, blogs, or any other, thrive when there is a true need. Today’s challenge is to persuade the consumer to look at alternatives to their own programming decisions.

Denyse O’Leary is co-author of The Spiritual Brain.

The original news article can be viewed at:
http://www.mercatornet.com/articles/view/decline_of_traditional_media/

Article from MercatorNet.com

BY WHAT MEANS MAY MINISTERS BEST WIN SOULS? Robert Traill

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October 1682

Take heed unto thyself, and unto the doctrine; continue in them: for in doing this thou shalt both save thyself, and them that hear thee. (1 Tim. iv. 16).

 

The words are a substantial part of the good counsel and direction the apostle gives to Timothy, and through him to all the ministers of the gospel.

In them are two things:

1. A threefold duty laid on gospel-ministers, Take heed unto thyself, and unto thy doctrine; continue in them.

2. A double advantage consequent upon the discharge of this duty: For in doing this, thou shalt both save thyself, and them that hear thee.

 

1. Ministers’ duty is in three things here.

First, Take heed unto thyself. You are set in a high office in a dangerous place; take good and narrow heed, look well to thyself, thy heart and way.

Second, Take heed unto thy doctrine. Though thou be ever so well gifted, and approved both of God and men; though thou be an extraordinary officer (as Timothy was); yet take heed unto thy doctrine. These two we pass at present; because we shall resume them at greater length, when we take their help to the resolving of this question.

Third, Continue in them. This is related to vs.12, and 15. as well as to the preceding part of this verse. I shall dismiss this part of the verse with these comments,

(1.) Continue in thy work. Thou who art a minister, it is a work for thy lifetime; and not to be taken up and laid down again, according as it may best suit a man’s carnal inclinations, and outward conveniences. The apostles that laboured with their hands have, by that example, set the conscience of a minister at liberty to provide for the necessities of this life by other employments when he cannot live of the gospel, yet certainly no man that is called of God to this work can with a safe conscience abandon it wholly. Paul, for example rather than necessity, both preached and wrought as a tent maker. As preaching doth not make working unlawful, so neither should any other business of a minister make preaching to cease.

(2.) Continue in endeavours after greater fitness for thy work. No attainments in fitness and qualifications for this work can free a man of the obligation that lies on him to increase and grow therein more and more. It is not enough that a man study and be careful ere he enter into the ministry, but he must labour still to be more fit for his great work.

(3.) Continue in your vigour, and carefulness, and diligence. Young ministers that are sound and sincere before God are usually warm and diligent in the first years of their ministry; and many do decline afterwards and become more cold and remiss. This exhortation is a check thereunto: Continue in them.

2. The second thing in the word is, the double advantage proposed to encourage ministers to this hard duty.

The first advantage is, Thou shalt save thyself. Thy own salvation shall be promoted thereby.

How becoming is it for a minister to mind his own salvation! and to mind it so heartily, as to be animated from the hopes of it unto the greater diligence in his ministry!

But how doth faithfulness in the ministry of the gospel further the minister’s salvation?

(1.) Thou shalt save thyself from the guilt of other men’s sins and ruin, if thou be faithful in the ministry: Ezek. xxxiii. 9. Thou hast delivered (or saved) thy soul, saith the Lord to the prophet in the case of unsuccessful faithfulness. So Paul, Acts xviii. 6. I am clean, your blood be upon your own heads: and Acts xx. 26-27. I take you to record this day, that I am pure from the blood of all men: for I have not shunned to declare unto you all the counsel of God. Every minister pledgeth his soul to God, that he shall be a faithful servant, whatever his success may be.

(2.) Faithfulness and carefulness in the ministry of the gospel, promotes a man’s own salvation, in so far as the work of Christianity is woven in with the right discharge of the office of the ministry. Many ministers can say that if they had not been ministers they had in all appearance lost their souls. The subject of the minister’s work, is the same with that of a Christian’s; and above all men should he be careful of his heart and intentions that all be pure and spiritual. No man in any work he is called to is under so strict a necessity of dependence on the influence and assistance of the Holy Ghost both for gifts and grace. And are not all these great helps unto our own salvation?

The second advantage is, Thou shalt save them that hear thee. There is little hope of that man’s being useful to save others that minds not his own salvation; and therefore the apostle puts them in this order, thyself, and then, them that hear thee.

This description of the people, them that hear thee, tells us that the principal work of a minister is preaching; and the principal benefit people have by them is to hear the Lord’s word from them; though there be a seeing (i.e. of their holy conversation) that is also useful, Phil. iv. 9. But the apostle knew no such ministers as were only to be seen in worldly pomp and grandeur and seldom or never heard preaching.

Thou shalt save them. The great end of both preaching and hearing, is salvation; and if salvation were more designed by preachers and hearers, it would be more frequently the effect of the action.

Thou shalt save them. Thou shalt, by the Lord’s blessing on thy ministry, be successful in converting sinners, and in building up of saints in holiness and faith unto salvation. Not that ministers are of themselves able by all their endeavours to carry on this great end; they are only God’s tools and instruments, 1 Cor. iii. 6, 7. Concerning this,

(1.) We find that the Lord hath appointed this great ordinance of the gospel-ministry for this end, the saving of men, Eph. iv. 11-13. It is through their word that men believe, John xvii. 20. And divine appointment of the means, declares it to be both useful and the end to be hopeful.

(2.) He hath also given many promises of His presence, blessing, and success, to follow and attend them whom He sends on this great errand. Christ’s first calling of the apostles had this promise in it, I will make you fishers of men; which not only declared what that employment was he called them to, but it assured them of success in it. At his leaving of them, Matt. xxviii. 20, He promised to be with them unto the end of the world. And this promise is as good to us as it was to them.

(3.) He has also revealed much of His mind about ministers’ duty, in order to this end of saving men. This also makes the end more hopeful.

(4.) We find that the Lord does qualify and fit them whom He makes successful. He makes men able ministers of the New Testament, the word of life, 2 Cor. iii. 5-6. And still, according to the success the Lord hath a mind to bless a man with gifts, and qualifications, and assistance, are proportionably given. The apostles that had the greatest harvest to gather in were made the strongest labourers: and, though in a far inferior degree, the same method is observed by the Lord in dealing with and by ordinary ministers. It is true, that not always the most able and learned ministers are most successful; yet, generally, the most skilful labourers are most blessed. Neither are the most learned and able men for parts most fit and skilful in dealing with souls at all times.

Now, having opened the words, we shall return to the question to be resolved,

By what Means may Ministers best win Souls?

Consider what this text speaks about this matter. It looks two ways upon this question. 1. It gives a direct answer to it: and points out duty. 2. It gives an encouraging promise of the good effect and fruit of the discharge of the duty.

 

I. Take heed unto thyself. Would you be a saved and successful minister? Take heed unto thyself. Such warnings imply always a case of difficulty and danger.

First; Take heed that thou be a sound and sincere believer, The importance of sincere godliness in a minister, is written in the deep wounds that the church of Christ has received by the hands of ungodly ministers. It has been made a question, whether an ungodly man can be a minister? But such men are in a most desperate condition: Mat. vii. 22, 23. Depart from me; not because you ran unsent, or preached error instead of truth, or preached poorly and meanly, (all great sins in themselves); but because you work iniquity; the usual expression of entire ungodliness. What use the Lord may make of the gifts (for, great gifts He gives to the worst of men) of ungodly men, even in the ministry of the gospel, is one of His deep paths. But no man can reasonably imagine, that a walker in the way to hell can be a fit and useful guide to them that mind to go to heaven. If a man would have peace in his conscience and success in his work of the ministry, let him take good heed to this, that he be a sound Christian. There is a special difficulty for a minister to know his grace. Gifts and grace have deceived many with their likeness; although the difference be great, both in itself, and to an enlightened eye.

Second; Take heed to thyself, that thou be a called and sent minister. This is of great importance as to success. He that can say, “Lord, thou hast sent me,” may boldly add, “Lord, go with me, and bless me.” It is good when a man is serious in this inquiry. It is to be feared that many run, and never asked this question; so is it seen in their speed and success. Jer. xxiii. 32. I sent them not, therefore they shall not profit this people at all, is a standing rule to this day.

These things, if found, may serve to satisfy a minister’s conscience, that Jesus Christ hath sent him.

(a.) If the heart be filled with a single desire after the great end of the ministry, the glory of God in the salvation of men. Every work that God calls a man to, He makes the end of it amiable. This desire sometimes attends men’s first conversion. Paul was called to be a saint and an apostle at once, Acts ix; and so have many been called to be saints and ministers together. If it be not so, yet this is found with him that Christ calls, that when he is most spiritual and serious, when his heart is most under the impressions of holiness, and he is nearest to God in communion with Him; then are such desires after the serving of Jesus Christ in the ministry most powerful. And the sincerity of his desire is also to be examined: and when it is found, it adds greatly to a man’s peace: when his heart bears him witness, that it is neither riches, nor honour, nor ease, nor the applause of men, that he seeks after, but singly Christ’s honour in the saving of men.

(b.) It helps to clear a man’s call, that there has been a conscientious diligence in all the means of attaining fitness for this great work. That love to the end that does not direct and determine to the use of the appointed means, may justly be suspected as irregular, and not flowing from the Holy Ghost. Even extraordinary officers seem not to have been above the use of ordinary means, 2 Tim. iv. 13: old, dying Paul sends for his books and papers.

(c.) A competent fitness for the work of the ministry is another proof of a man’s call to it. The Lord calls no man to a work for which He does not qualify. Though a sincere humble man (as all ministers should be) may and should think little of any measure he has, whether compared with the greater measures of others, or considered with regard unto the weight and worth or the work; yet there must be some confidence as to his competency, for clearing a man’s call, 2 Cor. iii. 5, 6. What this competency is, is not easy at all times to determine. But in general there must be, 1. A competent knowledge of gospel-mysteries. 2. A competent ability of utterance to the edifying of others. This is aptness to teach, required of the apostle in I Tim. iii. 2: and Titus i. 9. that a minister be able, by sound doctrine, to exhort and to convince gainsayers.

(d.) The savour of a man’s ministry on the hearts and consciences of others, both ministers and people, helps much to clear a man’s call. So that indeed ordinarily a man can never be so well confirmed in the faith of his being called of God, until he make some essay in this work. Deacons must first be proved, I Tim. iii 10; much more ministers. A single testimony given by ministers and Christians, that the word dispensed by the man is savoury and has effect on the conscience is a great confirmation; especially if sound conversion of some follow his labours. That is indeed a seal of his ministry, 2 Cor. iii. 3, and 1 Cor. ix. 2.

Third; Take heed unto thyself that thou be a lively thriving Christian. See that all your religion run not in the channel of your employment. It is found by experience, that as it fares with a minister in the frame of his heart, and thriving of the work of God in his soul, so doth it fare with his ministry both in its vigour and effects. A carnal frame, a dead heart and a loose walk, makes cold and unprofitable preaching. And how common is it for ministers to neglect their own vineyard? When we read the word we read ill as ministers to know what we should teach rather than what we should learn as Christians. Unless there be great heed taken, it will be found that our ministry and labour therein may eat out the life of our Christianity. Not that there is any discord betwixt them; but rather a friendly harmony, when each has its place and respect. The honest believer meditates that he may excite his grace; and ministers too often meditate only to increase their gifts. When we preach, the sincere hearer drinks in the word; and it may be we seldom mix faith with it, to grow thereby. O how hard is it to be a minister and a Christian in some of these acts! We are still conversant about the things of God; it is our study all the week long. This is our great advantage. But take heed to thyself, lest ordinary meddling with divine things bring on an ordinary and indifferent impression of them; and then their fruit to you, and your benefit by them, is almost gone and hardly recovered.

Fourth; Take heed unto thyself in reference to all the trials and temptations you may meet with. Be on your guard, watch in all things, 2 Tim. iv. 5. No men are shot at more by Satan than ministers, and Christ is liberal in His warnings of dangers, and in His promises of help in them.

 

2. The second word in the text to this purpose of directing ministers how to be useful to others, is take heed unto thy doctrine. Are you a minister? You must be a preacher. An unpreaching minister is a sort of contradiction. Yet, every sort of preaching is not enough; you must take heed to your doctrine what it is.

Here is a warrant for studying what we are to teach and what we have taught people. But the great matter is to take heed, or study aright. Students commonly need little direction about ordinary study. But concerning the doctrine, I shall entreat to take heed unto it in these things:—  First; Take heed unto thy doctrine, that it be a divine truth:—Let a man speak as the oracles of God, 1 Pet. iv. 11. And therefore it is needful that ministers be well acquainted with the holy scriptures. It is a mark against a man that relishes any book more than the word of God. The world is full of books written on pretence and design to explain the scriptures; and men’s studies are full of them. There is also a blessing in them, and good use to be made of them; but also a bad use is made of them. Many ministers have found that they have preached better and to more profit to the people when they got their sermon by meditation on the word and prayer than by turning over many authors. From this neglect of the word also come a great many doctrines that are learned by man and borrowed from philosophy; which though they may have some truth in them, yet since it is divine truth that a minister should bring forth to the people, he should not rest on such low things.

Second; Take heed unto thy doctrine that it be plain and suited to the capacity of the hearers. Learned preaching (as it is called) is a vanity, pleasing principally to such as neither design nor desire edification. True godly learning consists in preaching plainly; and therein is no small difficulty. Two things would help to plain preaching. 1. Clearness of knowledge. The alleged depth of our doctrine often proceeds from our own darkness. 2. Humility and self-denial. We must not seek ourselves, nor the applause of men; but God’s glory, and men’s salvation. It is found that the holiest ministers preach most plainly and the plainest preachers are most successful.

Third; Take heed unto thy doctrine, that it be grave, and solid, and weighty; sound speech that cannot be condemned, Tit. ii. 8. Deep and weighty impressions of the things of God upon a man’s own heart would greatly advance this. A minister’s spirit is known in the gravity or lightness of his doctrine.

 

II. But now we come to the second thing proposed, to give some answer to this question from other things in the word.

And I shall, 1. Shew some things that must be laid to heart about the end, the saving of souls; and then, 2. Shall give some advice about the means.

1. About the end, the winning of souls. This is to bring them to God. It is not to win them to us, or to engage them into a party, or to the espousal of some opinions and practices, supposing them to be never so right and consonant to the word of God. But the winning of them is to bring them out of nature into a state of grace, that they may be fitted for, and in due time admitted into everlasting glory.

Concerning which great end, these few things should be laid deeply to heart by all that would serve the Lord in being instrumental in reaching it.

First; The exceeding height and excellency of this end is to be laid to heart. It is a wonder of condescension that the Lord will make use of men in promoting it. To be workers together with God in so great a business, is no small honour. The great value of men’s souls, the greatness of the misery they are delivered from, and of the happiness they are advanced to, with the manifold glory of God shining in all, makes the work of saving men great and excellent. Preaching the gospel, and suffering for it, are services that angels are not employed in. Mean and low thoughts of the great end of the ministry, as they are dissonant from truth, are also great hindrances to due endeavours after the attaining the end.

Second; The great difficulty of saving souls must be laid to heart. The difficulty is undoubted. To attempt it is to offer violence to men’s corrupt natures; and a storming of hell itself, whose captives all sinners are. Unless this difficulty be laid to heart ministers will be confident of their own strength and so miscarry and be unfruitful. Whoever prospers in winning souls is first convinced that it is the arm of Jehovah only can do the work.

Third; The duty of winning souls must be laid to heart by ministers. That it is their principle work and they are under many commands to endeavour it. It is a fault to look on fruit only as a reward of endeavours; but it should be so minded as the end we would strive for, Col. i. 28-29; which, when attained, is still to His praise: yet most commonly when it is missing it is to our reproach and danger, when it is (as alas! it is often) through our default.

Fourth; The great advantage there is to the labourer by his success is to be pondered. Great is the gain by one soul. He that winneth souls, is happy as well as wise, Prov. ix. 30. Dan. xii. 3. Won souls are a minister’s crown, and glory, and joy. Phil. iv. 1. 1 Thess. ii. 20. How far is this account above all others that a man can give of his ministry? These things fixed upon the heart, would enliven us in all endeavours to attain this excellent end.

 

2. For advice about the means, I shall add these few thoughts besides what hath been said.

First; Let ministers, if they would win souls, purchase and retain amongst the people a persuasion of their being sent of God; that they are Christ’s ministers, 1 Cor. iv. 1. It is not the confident asserting of it, nor justifying the lawfulness of our ecclesiastical calling, though there be some use of these things at some times: but it is ability, carefulness, faithfulness, humility, and self-denial, and, in a word, conformity to our Lord Jesus in His ministry, that will constrain people to say and think that we are sent of God. Nicodemus comes with this impression of Christ, John iii. 2. A teacher come from God. It is certain, that these thoughts in people further the reception of the gospel; Gal. iv. 14. Ye received me as an angel of God, even as Christ Jesus.

Second; Let ministers, if they would win souls, purchase and maintain the people’s love to their persons. And this is best done by loving them and dealing lovingly and patiently with them. There should be no striving with them especially about worldly things: yea, meekness to them that oppose themselves, 2 Tim. ii. 24-26. It is of great advantage to have their love. How carefully doth Paul sue for it in several epistles; and condescend to intreat and make apologies when indeed he had not wronged them but they only did imagine he had wronged them! 2 Cor. ix.

Third; It would further the winning of souls, to deal particularly and personally with them; not always nor altogether in public, Col. i. 28. Acts xx. 20-21. Great fruit hath constantly followed the conscientious discharge of this duty. The setting of it up in Geneva did produce incredible fruits of piety, as Calvin reports: when the ministers and some of the elders went from house to house and dealt particularly with the people’s consciences. And we are not without many instances of the fruit of this mean in our own time and in these nations. Blessed be the Lord for the labourers and their success.

Fourth; Ministers must pray much if they would be successful. The apostles spent their time this way, Acts vi. 3. Yea, our Lord Jesus preached all day, and continued all night alone in prayer to God. Ministers should be much in prayer. They used to reckon how many hours they spend in reading and study; it were far better both with ourselves and the church of God if more time were spent in prayer. Luther’s spending three hours daily in secret prayer, Bradford’s studying on his knees, and other instances of men in our time are talked of rather than imitated. Ministers should pray much for themselves; for they have corruptions like other men and have temptations that none but ministers are assaulted with. They should pray for their message. How sweet and easy is it for a minister, (and likely it is to be the more profitable to the people), to bring forth that scripture as food to the souls of his people that he hath got opened to his own heart by the power of the Holy Ghost in the exercise of faith and love in prayer! A minister should pray for a blessing on the word, and he should be much in seeking God particularly for the people. It may be this may be the reason why some ministers of meaner gifts and parts are more successful than some that are far above them in abilities; not because they preach better, but because they pray more. Many good sermons are lost for lack of much prayer in study.

But because the ministry of the word is the main instrument for winning souls, I shall therefore add somewhat more particularly concerning this, and that both as to the matter and manner of preaching.

For the subject-matter of gospel-preaching, it is determined by the apostle expressly to be Christ crucified, 1 Cor. ii. 2. Two things ministers have to do about Him in preaching Him to them that are without. 1. To set Him forth to people, Gal. iii. 1; to paint Him in His love, excellency, and ability to save. 2. To preach Him unto them freely, fully, without any limitation as to sinners, or their sinful state. And then Christ’s laws or will to be published to them that receive Him, and are His, for the rule of their walk; and His promises, for the measure and foundation of all their hopes and expectations; and His grace and fulness, for their supply in every case, till they be brought to heaven. This was the simplicity of the gospel that remained but a little while in the Christian church: for ceremonies amongst the Jews, and sinful mixtures of vain philosophy amongst the Gentiles, Col. ii. did by degrees so corrupt the gospel that the mystery of iniquity ripened in the production of Antichrist. It was a sad observation of the fourth century that it became a matter of learning and ingenuity to be a Christian. The meaning was that too much weight was laid on notions and matters of opinion; and less regard had unto the soundness of the heart and holiness of life. In the beginning of the reformation from Popery, the worthies whom God raised up in several countries did excellently in retrieving the simplicity of the gospel from the Popish mixtures. But that good work is on the decline greatly. How little of Jesus Christ is there in some pulpits! It is seen as to success, that whatever the law doth in alarming sinners, it is still the gospel-voice that is the key that opens the heart to Jesus Christ. Would ministers win souls? Let them have more of Jesus Christ in their dealing with men, and less of other things that never profit them that are exercised therein.

As for the manner of successful preaching, I shall give it in a negative and positive, from these two places: 1 Cor. i. 17, and ii. 1, 4.

First; What this negative condemns, is our inquiry. The words are full: For Christ sent me not to baptize, but to preach the gospel: not with wisdom of words, lest the cross of Christ should be made of none effect. Again, I came not to you with excellency of speech, or of wisdom, declaring unto you the testimony of God. Again, And my speech, and my preaching was not with enticing words of man’s wisdom. These are the words of the Holy Ghost concerning a way of preaching that is unprofitable: a way that seems was in use and respect with the Corinthians; and honest Paul was despised by them, for his simple and plain way, different from theirs. I shall only instance in things that this scriptural negative doth check and reprove in the way of preaching.

1. The establishing and advancing of divine truth upon the foundation of human reason; as if there were some weakness and insufficency in those methods and arguments of working on men’s consciences, that the Holy Ghost prescribes. The great foundation of all a minister hath to say, is, Thus saith the Lord; and a grave declaring of the testimony of God in this matter is a minister’s duty, 1 Cor. ii. 1, and will have more authority on men’s consciences than many human reasons. There is a rational preaching (as it is called), wherein men do not satisfy themselves to make use of reason as a tool and instrument (and then its use is excellent), but will establish it as a judge and dictator in all divine matters and truth; and so in effect turn all their preaching into little better things than the lectures of the philosophers of old; save that the poor pagans were more sincere in their morals and serious in delivering their opinions.

Let a minister therefore still think with himself, that a plain scripture-testimony is his main argument; and accordingly let him use it. When he teacheth philosophy, and when he teacheth men the will of God about salvation, he is in distinct provinces, and his management of his work therein should be very different.

2. It is to preach with excellency of speech, and words of man’s wisdom, when men think to reach the gospel end on sinners by force of even spiritual reason and persuasion. This corrupt thought riseth in some, from an imagination that moral suasion is all that is needful for converting a sinner: and in some this thought rises on a better account; the light of the glory of God in the gospel shines so brightly in upon their own hearts, that they fall into this conceit, that no man can stand before that light which they can hold forth: Melancthon’s mistake at first, till experience made him wiser. Hast thou a clear knowledge of gospel-mysteries, and the word of exhortation is with thee also, so that thou art qualified to urge, beseech. and plead warmly with sinners on Christ’s behalf? Take heed of this snare. Lest thou think that thy wisdom and gifts can promote and carry on the gospel-design on men.

3. This also is checked in the apostle’s words, the setting forth the beauty of the gospel by human art. The truth of the gospel shines best in its bare proposal; and its beauty in its simple and naked discovery. We may observe from church history, that as soundness of doctrine and the power of godliness decayed in the church, the vanity of an affected way of speaking and of writing of divine things came in. Quotations from the fathers, Latin, and languages, are pitiful ornaments to preaching if a man design conversion and soul-edification. And yet more despicable are all playing on words, jinglings, and cadences, (which things are in all the rules of true eloquence justly exploded); and yet some men reckon much on them. But would any man think his friend in earnest with him that would accost him in any affair with such sort of language and gesture?

Second; The positive is, in demonstration of the Spirit, and of power, 1 Cor. ii. 5.

1. Paul preached so as gave a demonstration that the Holy Ghost was in him, sanctifying him. This is a plain and blessed thing. Happy is the minister that manageth his work so that if the hearers get not a demonstration of great parts and learning, yet they have a demonstration of the sanctifying Spirit of God in the minister.

2. Paul preached so as gave a demonstration that the Spirit of God was with him, assisting and helping him in his work; even when he was amongst them in much weakness, fear, and trembling, ver. 3. Happy is the minister that can preach this way. He must be a depender upon assistance from the Holy Ghost.

3. Paul preached so as a demonstration of the power of the Holy Ghost was given to the hearts of the hearers. The Spirit of God so wrought on them by His power in and by Paul’s preaching, 2 Cor. iv. 2, commending ourselves to every man’s conscience in the sight of God. This is the principle thing to be aimed at, and it is the proper source of all profitable preaching.

 

III. To conclude: You that are ministers, suffer a word of exhortation.

Men, brethren, and fathers, you are called to an high and holy calling. Your work is full of danger, full of duty, and full of mercy. You are called to the winning of souls; an employment near akin unto our Lord’s work, the saving of souls; and the nearer your spirits be in conformity to His holy temper and frame, the fitter you are for, and the more fruitful you shall be in your work. None of you are ignorant of the begun departure of our glory, and the daily advance of its departure, and the sad appearances of the Lord’s being about to leave us utterly. Should not these signs of the times rouse up ministers unto greater seriousness? What can be the reason of this sad observation, that when formerly a few lights raised up in the nation, did shine so as to scatter and dispel the darkness of popery in a little time; yet now when there are more and more learned men amongst us, the darkness comes on apace? Is it not because they were men filled with the Holy Ghost, and with power; and many of us are only filled with light and knowledge, and inefficacious notions of God’s truth? Doth not always the spirit of the ministers propagate itself amongst the people? A lively ministry, and lively Christians. Therefore be serious at heart; believe, and so speak; feel, and so speak; and as you teach, so do: and then people will feel what you say, and obey the word of God.

And, lastly, for people: it is not unfit that you should hear of ministers’ work, and duty, and difficulties. You see that all is of your concernment. All things are for your sakes, as the apostle said in another case.

Then only I entreat you,

1. Pity us. We are not angels, but men of like passions with yourselves. Be fuller of charity than of censure. We have all that you have to do about the saving of our own souls; and a great work besides about the saving of yours. We have all your difficulties as Christians; and some that you are not acquainted with, that are only ministers’ temptations and trials.

2. Help us in our work. If you can do anything, help us in the work of winning souls. What can we do, say you? Make haste to heaven, that you and we may meet joyfully before the throne of God and the Lamb.

3. Pray for us. How often and how earnestly doth Paul beg the prayers of the churches! And if he did so, much more should we beg them, and you grant them; for our necessities and weaknesses are greater than his: 2 Thess. iii. 1-2. Finally, brethren, pray for us, that the word of the Lord may have free course, and be glorified, even as it is with you: and that we may be delivered from unreasonable and wicked men: for all men have not faith.