BIBLE GIMMICKS


As anyone who knows me will tell you, I am a life-long opponent of the Church Growth Movement, Church Marketing gimmicks, etc. I have the occasional go at these sorts of things in this Blog from time to time.

Now I ask, ‘why reinvent the wheel when someone has already done it for you?’ I have been a long time nonconformist when it comes to Bibles – that is, the preoccupation that Zondervan and the likes have with making such things as youth Bibles, Slim-line Bibles, Green Bibles, etc, etc. I have become increasingly annoyed at the antics of such companies and how they peddle the Word of God. You would expect this sort of thing from a secular company I suppose and essentially that is what Zondervan is isn’t it? Charismatic-influenced Bible publishers you would expect it from as well I suppose, given that they have such a poor regard for the written Word of God?

But back to the question – why reinvent the wheel? I was over at the Pyromaniacs Blog a minute ago where Phil Johnson has posted some comments on Zondervan and I couldn’t agree with what he wrote more. Go and have a read via the link below. I won’t mind if you go over there and have a look J

http://teampyro.blogspot.com/2008/09/bible-as-fashion-accessory.html

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