Decline of traditional media

Should the threat to traditional media from the internet really be a cause for concern?

The new social media — blogging, Facebook, MySpace, Twitter, and YouTube are current faves — revolutionising the publishing world, for better and worse. Let’s look at both the better and the worse in perspective.

The current tsunami of personal choices in communication is slowly draining the profit from mainstream media. These media traditionally depend on huge audiences who all live in one region and mostly want the same things (the football scores, the crossword, the TV Guide, etc.). But that is all available now on the Internet, all around the world, all the time.

One outcome is a death watch on many newspapers, including famous ones like the Boston Globe. As journalist Paul Gillin noted recently: “The newspaper model scales up very well, but it scales down very badly. It costs a newspaper nearly as much to deliver 25,000 copies as it does to deliver 50,000 copies. Readership has been in decline for 30 years and the decline shows no signs of abating. Meanwhile, new competition has sprung up online with a vastly superior cost structure and an interactive format that appeals to the new generation of readers.”

Traditional electronic media are not doing any better. As James Lewin observes in “Television audience plummeting as viewers move online” (May 19, 2008), mainstream broadcasters “will have to come to terms with YouTube, video podcasts and other Internet media or they’ll face the same fate as newspapers.”

Radio audiences have likewise tanked. Overall, the recent decline of traditional media is remarkable.

Some conservative writers insist that mainstream media’s failure is due to its liberal bias. But conservatives have charged that for decades — to no effect. Another charge is that TV is declining because it is increasingly gross or trivial. True enough, but TV’s popularity was unaffected for decades by its experiments with edgy taste.

Let’s look more closely at the structure of the system to better understand current steep declines. Due to the low cost of modern media technology, no clear distinction now exists between a mainstream medium and a non-mainstream one, based on either number of viewers or production cost. Today, anyone can put up a video at YouTube at virtually no cost. Popular videos get hundreds of thousands of views. Podcasting and videocasting are also cheap. A blog can be started for free, within minutes, at Blogger. It may get 10 viewers or 10,000, depending on the level of popular interest. But the viewers control that, not the providers.

The key change is that the traditional media professional is no longer a gatekeeper who can systematically admit or deny information. Consumers program their own print, TV, or radio, and download what they want to their personal devices. They are their own editors, their own filmmakers, their own disc jockeys.

Does that mean more bias or less? It’s hard to say, given that consumers now manage their own level of bias. So they can hear much more biased news — or much less. And, as Podcasting News observes, “Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development.”

Understandably, traditional media professionals, alarmed by these developments, have constructed a doctrine of “localism” and, in some cases, called for government to bail them out. That probably won’t help, just as it wouldn’t have helped if the media professionals had called for a government “bailed out” of newspapers when they were threatened by radio, or of radio when it was threatened by TV. Video really did (sort of) kill the radio star, but the radio star certainly won’t be revived by government grants.

Still, the news is not all bad. Yes, new media do sometimes kill old media. For example, no one seriously uses pigeon post to send messages today. But few ever thought birdmail was a great system, just the only one available at the time. However, radio did not kill print, and TV did not kill radio. Nor will the Internet kill older media; it will simply change news delivery. Sometimes in a minor way, but sometimes radically.

Media that work, whether radio, TV, newspapers, books, blogs, or any other, thrive when there is a true need. Today’s challenge is to persuade the consumer to look at alternatives to their own programming decisions.

Denyse O’Leary is co-author of The Spiritual Brain.

The original news article can be viewed at:

Article from


The report below comes from the Christian Telegraph and describes the discovery of a bowl that ‘scientists’ so called are speculating all manner of theories on. It seems the discovery of any object can be used to push an agenda of any type – in this case an agenda that will stop at nothing to nullify the claims of Christ.

The footage below was found on YouTube regarding the discovery of this bowl:

The report from the Christian Telegraph now follows:


Scientists find ancient bowl that may call Jesus a magician

In what is certainly to be a controversial speculation too hard for many Evangelical Christians to swallow, scientists claim they have found an ancient bowl that refers to Jesus Christ as a magician, reports Michael Ireland, chief correspondent, ASSIST News Service.

A team of scientists led by renowned French marine archaeologist Franck Goddio recently announced that they have found the bowl, dating to between the late 2nd century B.C. and the early 1st century A.D., that is engraved with what they believe could be the world’s first known reference to Christ.

In an online article by Jennifer Viegas of the Discovery Channel posted to the MSNBC website, scientists say the engraving reads, “DIA CHRSTOU O GOISTAIS,” which has been interpreted to mean either, “by Christ the magician” or, “the magician by Christ.”

The MSNBC article says that if the word “Christ” refers to the Biblical Jesus Christ, as is speculated, then the discovery may provide evidence that Christianity and paganism at times intertwined in the ancient world.

“It could very well be a reference to Jesus Christ, in that he was once the primary exponent of white magic,” said archaeologist Goddio, who is co-founder of the Oxford Center of Maritime Archaeology.

In her article, Viegas says that Goddio and his colleagues found the object during an excavation of the underwater ruins of Alexandria’s ancient great harbor. The Egyptian site also includes the now submerged island of Antirhodos, where Cleopatra’s palace may have been located.

Viegas says that both Goddio and Egyptologist David Fabre, a member of the European Institute of Submarine Archaeology, think a “magus” could have practiced fortune telling rituals using the bowl. The Book of Matthew refers to “wisemen,” or Magi, believed to have been prevalent in the ancient world.

According to Fabre, the bowl is also very similar to one depicted in two early Egyptian earthenware statuettes that are thought to show a soothsaying ritual.

“It has been known in Mesopotamia probably since the 3rd millennium B.C.,” Fabre said. “The soothsayer interprets the forms taken by the oil poured into a cup of water in an interpretation guided by manuals.”

Fabre added that the individual, or “medium,” then goes into a hallucinatory trance when studying the oil in the cup.

“They therefore see the divinities, or supernatural beings appear that they call to answer their questions with regard to the future,” he said.

Viegas writes that scientists theorize the magus might then have used the engraving on the bowl to legitimize his supernatural powers by invoking the name of Christ.

Goddio said, “It is very probable that in Alexandria they were aware of the existence of Jesus” and of his associated legendary miracles, such as transforming water into wine, multiplying loaves of bread, conducting miraculous health cures, and the story of the resurrection itself.

Viegas explains that while not discounting the Jesus Christ interpretation, other researchers have offered different possible interpretations for the engraving, which was made on the thin-walled ceramic bowl after it was fired, since slip was removed during the process.

Bert Smith, a professor of classical archaeology and art at Oxford University, suggests the engraving might be a dedication, or present, made by a certain “Chrestos” belonging to a possible religious association called Ogoistais.

Klaus Hallof, director of the Institute of Greek inscriptions at the Berlin-Brandenburg Academy, added that if Smith’s interpretation proves valid, the word “Ogoistais” could then be connected to known religious groups that worshipped early Greek and Egyptian gods and goddesses, such as Hermes, Athena and Isis.

Hallof additionally pointed out that historians working at around, or just after, the time of the bowl, such as Strabon and Pausanias, refer to the god “Osogo” or “Ogoa,” so a variation of this might be what’s on the bowl. It is even possible that the bowl refers to both Jesus Christ and Osogo.

Fabre concluded: “It should be remembered that in Alexandria, paganism, Judaism and Christianity never evolved in isolation. All of these forms of religion (evolved) magical practices that seduced both the humble members of the population and the most well-off classes.”

“It was in Alexandria where new religious constructions were made to propose solutions to the problem of man, of God’s world,” he added. “Cults of Isis, mysteries of Mithra, and early Christianity bear witness to this.”

The bowl is currently on public display in the exhibit “Egypt’s Sunken Treasures” at the Matadero Cultural Center in Madrid, Spain, until November 15.

Report from the Christian Telegraph