The terrorist attacks in Paris have resonated around the world. In addition to physical violence, Islamic State (IS) is pursuing a strategy of socially mediated terrorism. The symbolic responses of its opponents can be predicted and may inadvertently further its aims.
In the emotion of the moment, we need to act. We need to be cautious, however, of symbolic reactions that divide Muslims and non-Muslims. We need emblems that act against the xenophobia that is a recruiting tool for jihadists.
Reactions from the West should not erode the Muslim leadership that is essential to overturning “Islamic State”. Queen Rania of Jordan points out:
What the extremists want is to divide our world along fault lines of religion and culture, and so a lot of people in the West may have stereotypes against Arabs and Muslims. But really this fight is a fight between the civilised world and a bunch of crazy people who want to take us back to medieval times. Once we see it that way, we realise that this is about all of us coming together to defend our way of life.
Queen Rania’s statement characterises the Paris attacks as part of a wider conflict around cultural values. How are these values playing out symbolically across the globe?
Propaganda seeks predictable responses
IS’s socially mediated propaganda is sophisticated and planned. This supports an argument that the Paris attacks are the beginning of a global campaign. Symbolic materials characterise IS as invincible. However, other evidence may indicate that it is weak.
The spontaneous celebration on Twitter by IS supporters was predictable. Its representational coverage of the Paris attacks, however, suggests deep planning.
This planning is embedded in professionally designed images. A reworked image depicts the Eiffel Tower as a triumphal arch with the IS flag flying victoriously on top.
The tower is illuminated and points to the heavens and a God-given victory. The inclusion of a road running through the Eiffel Tower provides a sense of speed, change, even progress. In Arabic, the text states, “We are coming, France” and “The state of Khilafa”.
IS is using symbolic representations of the Paris attacks to garner new recruits.
A sophisticated pre-prepared image of an intrepid fighter walking away from a Paris engulfed in flames was quickly distributed. It is inscribed with the word “France under fire” in Arabic and French.
The five million young Muslims in France are particular targets. Among online recruitment materials are videos calling them to join other young French nationals who are with IS.
Support for the victims in Paris and for the democratic values of liberty, equality and fraternity are embedded in the blue, white and red lights movement. These lights shone in major cities in the US, Britain, Europe, Australia, New Zealand, China, Japan, Taiwan and South America. The blue, white and red lights also were displayed in Egypt, Saudi Arabia, the UAE and Malaysia.
However, the light displays were seen in few countries with Muslim majorities overall. Such countries are in an invidious position. Display the lights and you may be characterized as a lackey of the West. Don’t display the lights and appear unsympathetic to the victims.
Support also is embedded in a parallel Facebook function that allows members to activate a tri-colour filter. Adapted from a rainbow filter used to support same-sex marriage, this filter attracts those with liberal sentiments.
The question of whether to use the French flag to show sympathy for the victims is invidious at a personal level. Many people find themselves exploited and condemned to poverty by neoliberal economic models. They are put in a difficult position. They feel sympathy for the victims. However, they are bitter about how they are being treated by “the West”, including France.
Perils of an ‘us and them’ mindset
As the blue, white and red activism plays out around the globe, there is a potential for this to transform into a symbolic manifestation of an “us and them” mentality. Such a division would support xenophobic forces, which steer recruits towards IS.
The global impact of the attacks can be related to the iconic status of Paris. The attacks hold a personal dimension for millions of people who have visited this city. They have a sense of “there but for the grace of God, go I”. This emotion echoes responses to the destruction of the World Trade Centre in New York in 2001.
The Japanese and Italian cafes included in the attacks are symbolic targets for their countries. In March 2015, IS spokesman Abu Mohammad al-Adnan stated that the group would attack “Paris, before Rome”. Rome is a target because of its symbolic role as the centre of Christianity. Japan is a target because of its role in coalition forces. It has already suffered the execution of Japanese hostages early in 2015.
In Japan, the cultural reaction has been relatively low key, as part of a strategy of minimising terrorist attention. The blue, white and red lights solidarity received minimal press coverage. There have been few reports of the Japanese restaurant that was one of the targets. In addition to factual coverage of the attacks, Japanese reports have concentrated on implications for security at the 2020 Summer Olympics in Tokyo.
Are there any symbols indicating good news? The Syrian passport found near the body of one of the attackers could be a sign of weakness. It could have been “planted” there – why carry a passport on a suicide mission?
If so, its purpose is to increase European xenophobia and encourage the closing of borders to Syrian refugees. This suggests the mass exodus of Muslim refugees from Syria is hurting IS. The propaganda could be a sign of alarm in IS leadership ranks.
In our responses to the Paris attacks, the grief of the West should not be allowed to overshadow the opprobrium of Muslim countries. Muslims are best placed to challenge the Islamic identity of this self-declared state.
As Queen Rania states, the war against IS must be led by Muslims and Arabs. To ensure success, the international community needs to support, not lead, Muslim efforts.
Pinterest has raised $367 million in a new round of funding that more than doubles the website’s valuation to $11 billion.
The latest funding round, revealed Monday, lifts the social bookmarking service’s valuation from from $5 billion, according to The Wall Street Journal, moving the company even higher up the list of tech industry “unicorns” — startups valued higher than $1 billion. What’s more, Pinterest said in its regulatory filing that it also plans to raise another $210 million in the current funding round.
The newly raised funds will go toward international expansion, according to WSJ, which reported last month that Pinterest was seeking funding that would value the company at about $11 billion.
As Fortune has noted, Pinterest is part of a growing group of tech startups with ballooning valuations and a potential prime candidate for a blockbuster IPO at some point this year.
Pinterest reached its…
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