A Personal Reflection On Google+


Originally posted on TechCrunch:

[tc_dropcap]I joined Google the day after my Stanford graduation in June of 2011, and two days later got to take a peek at the product I would be working on for the next three months. There had been rumors in the press for a while that Google was building some sort of secret social network, but these stories were mostly unsubstantiated rumors.[/tc_dropcap]

Now, for the first time, I got to look upon the future of the world’s most recognizable Internet company and, perhaps, the future of social as well.

The product, internally known as Emerald Sea, was just two weeks from launch, and a digital counter near my desk was ticking down the days to June 28, 2011. I had just gotten my Google-issued laptop, so I opened up my web browser, and navigated to the internal version of the product, and …. stared. Just stared. It’s hard to…

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