Originally posted on Gigaom:
One of the great things about attending Facebook’s events is that one gets to see Mark Zuckerberg mature as a chief executive and hone his presentation skills. And today, he didn’t disappoint in his ability to spin the media corps. It was all claps for “four colors on HTC First” and ideas “inspired” by the likes of Amazon Kindle (ads) and Path. But what he did most brilliantly was obfuscate the difference between an app (Home), the user experience layer and the operating system.
Zuckerberg did that for two reasons: First, to buy his company time to build a proper OS that will come to us in dribs and drabs and then will wash over us suddenly, like a riptide. And secondly, to convince people that ”Home” is just like any other app. Unfortunately, Facebook’s Home is not as benign as that.
In fact, Facebook Home should put privacy advocates on alert, for this application erodes any idea of privacy. If you install this, then it is very likely that Facebook is going to be able to track your every move, and every little action. It is a future I wrote about a few days ago, and let me explain using that very same context.